Being aware of trends is essential to staying at the forefront of innovation and being able to answer consumer needs in a short time period. It can help create new possibilities for companies and differentiate from competitors. Storytelling being a key point in a consumer’s decision to buy products, concepts and global inspiration can help you build new stories around your product.
Fashion and beauty are intimately connected. In March, the curtain has closed for another season on the Fashion Week - Autumn/Winter, the most influencing and trendsetting fashion event for the year. Discover what took over the catwalks and find inspirations for your upcoming skin care and hair care product developments.
Born in the '60s from the protests against the Vietnam War, and amplified over the decades via the hippie and grunge movements, Flower Power has become inescapable in fashion, cosmetics, decoration and, more recently, in cooking. A symbol of femininity, inspiring and exhilarating, flowers transmit good mood, freedom and a cheerful disposition. Rich in tradition and legend, they offer powerful beneficial qualities and bring a real breath of oxygen to our daily life.
Protection is a fundamental part of consumer lifestyles, and this is more evident than ever when we explore trends in skin protection. Driven by the desire for convenient formats or solutions which provide an escape from the everyday, this presentation explores key trends from around the world so that, whether you’re looking for claims beyond the UV spectrum or would like to achieve higher levels of protection, Croda has you covered.
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