Conditioners

Why are conditioners needed?

Our hair is exposed to a range of factors which can damage or weaken the hair fibre, such as:

• Heat styling
• Chemical treatments
• Grooming practices
• Pollution
• Weather
• Ageing

Damage can lead to the hair looking dull, feeling rough and being difficult to manage. Conditioners are essential as they provide lubrication between hair fibres, both in the wet and dry state, which provides hair protection from external insults. Conditioners are available in a wide range of formats to deliver the desired level of conditioning depending on the target hair type and need, from traditional rinse-off formats to leave-in conditioners and detangling sprays. No matter the format, the primary function is to smooth the hair cuticle and leave the hair feeling softer, shinier and more manageable. Aside from conditioning benefits, conditioners can also deliver additional benefits such as UV protection, colour retention, anti-frizz, strengthening and more, catering to all consumer desires.

Allow Croda to keep your hair in great condition, with our wide range of multi-functional conditioning ingredients that are able to deliver consumer-perceivable improvements in hair condition, all validated by our global network of claims substantiation scientists. Combined with our extensive portfolio of formulation ingredients, let us help you to create a unique sensorial experience for your hair care formulations.