Hair colour is a powerful extension of our personality and mood, with consumers choosing to colour their hair for a variety of reasons; whether it be to maintain their natural hair colour and provide grey coverage, or simply to experiment with their style and provide an outlet for self-expression. With a diverse selection of permanent and temporary hair colouring products available on the market, and an extensive range of products developed to colour the hair and maintain colour vibrancy, it has never been easier for consumers to switch up their look.
How does hair colour fade?
One of the main concerns for consumers when choosing to colour their hair revolves around the durability of their hair colour and maintaining a healthy-looking appearance. Hair colour fade can be a result of a variety of contributing factors, including:
• Poor delivery of the hair colour into the hair fibre
• Permeability of the dye out of the hair fibre
• Environmental exposures, including UV radiation
How can hair colour fade be reduced?
Any of the above factors often work in tandem and multiple approaches are often required for optimal hair colour protection, such as:
• Enhancing the delivery of dyes to the hair fibre
• Sealing and restoring the integrity of the hair surface
• Depositing efficient UV absorbers
Colour protection benefits can be delivered from a range of formats, such shampoos, conditioners, leave-in treatments, or even the hair dye itself. At Croda, we offer an extensive portfolio of hair colour ingredients suitable for all hair dye formulations as well as maintenance products, that have been developed to offer a positive impact on vibrancy and hair dye performance; helping to deliver truer, longer lasting and shinier colours, whilst ensuring healthy-looking hair. We can help you formulate to meet the needs of the modern consumer, including those that are looking for sulphate-free, silicone-free and vegan suitable options.