Hair styling
Styling products empower the consumer to get creative, allowing them to model and transform their hair with ease. Experimenting with new textures, volumes or styles is becoming more ever more accessible, and it’s easy to do at home or in the salon. We offer a wide range of ingredients to meet all current style demands, helping you to develop truly inspirational formulation creations; from gels and pomades for styling, to mousses and foams that provide more volume and bounce; we can help you create unique formulation solutions to give consumers ultimate freedom of choice!
Many consumers love to express themselves through the styling of their hair. Unfortunately, a number of techniques that are used to create these styles may also be damaging to the hair fibres themselves. Blow dryers, flat irons, and sun exposure are just some of the factors that may weaken the hair structure, making it more susceptible to damage.
Consumers are looking for products that protect the hair from this damage and help keep the structural integrity of the hair intact, even in extreme conditions. Nobody wants dry, brittle or compromised hair.
As well as ingredients that allow for a strong chassis and interesting formulation textures, we develop innovative ingredients that protect and preserve the hair structure and give freedom to consumers to express their style without worry.
Consumers are looking for products that protect the hair from this damage and help keep the structural integrity of the hair intact, even in extreme conditions. Nobody wants dry, brittle or compromised hair.
As well as ingredients that allow for a strong chassis and interesting formulation textures, we develop innovative ingredients that protect and preserve the hair structure and give freedom to consumers to express their style without worry.
Hair styling ingredients
Explore the rangeFormulations we love... for African textured hair - volume 1
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Styling ingredients
4 items available
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MiruStyle™ MFP PE
Provides excellent retention without affecting the feel or sheen of the hair. Reduces frizz and static flyaway in leave-in styling products, shampoos and conditioners.
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MiruStyle™ CP
Exceptional curl memory and retention benefits for high energy, well defined curls. Reduces frizz and doesn't affect feel or shine of the hair. Styling products, shampoos, conditioners.
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Cropure™ Mango Butter
Cropure Mango Butter has an unique sensory and has excellent stability against oxidation and rancid odour from interfering scent system of the product in long term.
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Volarest™ FL
Enhance the consumer experience of your brand by introducing Volarest FL into your emulsion or aqueous-based cosmetic formulation. Volarest FL is a truly unique polymer providing benefits for both the...
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Formulations we love for textured hair
Listen again to our 'Formulating for textured hair' webinar as consumers are demanding high performance but cost effective formulations. Croda have solutions that have been proudly tested in Africa to help meet market demand.
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Formulation inspiration
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Get in touch to learn more about our innovative hair styling ingredients.