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Personal Care
Personal Care
Man lathering hair with shampoo that contains Croda's diverse portfolio of ingredients for a range of hair applications ranging from scalp care, conditioning, colouring, damage and styling to give benefits such as softening, thermal protection, frizz control, colour retention and moisturisation.


Consumers have traditionally used shampoo to provide effective cleansing of the hair and scalp, remove surface dirt and product build up from the hair fibres, and discard the look of ‘greasiness’ (resulting from sebum production). However, today, washing your hair is no longer just about cleansing. Shampoos can offer diverse functions and benefits, such as thickening, anti-dandruff and colour protection, and help meet the needs and desires of the increasingly discerning consumer.
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Self-care and wellness related claims have also been expanding in hair care. With the use of innovative formats, the shampoo stage can be totally transformed. This can be through formulations with a lather which provide a rich, creamy feel and help to enhance perceptions of caring and gentleness, or through formulations with interesting shapes and colours that can add an element of fun to a hair care regime. 

Along with benefits and formats, ingredients can also influence product appeal. To help you develop sophisticated shampoo formulations, explore our range of conditioning agents, active ingredients, extracts, proteins, emulsifiers, foaming agents and rheology modifiers. The complete range of high performing ingredients will enable you to create tailor made solutions that meet consumer needs and the latest trends within hair care, including silicone-free and sulphate-free. 

What are the benefits of sulphate-free shampoo formulations? 
One of the most common ingredients found in shampoos is sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES). These sulphated ingredients are often used for hair cleansing, but they are considered by many consumers as being too aggressive to the hair, since they may remove natural oils and dyes. Consumers are therefore seeking ingredient alternatives that provide a sulphate-free formulation and that deliver effective cleansing without the perceived negative effects of sulphates on the hair. 
Like traditional shampoos, sulphate-free shampoos can also keep the hair clean and nurtured, whilst meeting the need for stronger, softer and shinier hair. These formulations are also perceived as helping to maintain the colour of dyed hair. We offer an array of sulphate alternatives to help you to meet the increasing consumer demand for sulphate-free options. 

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Beautiful brunette female with long, straight, shiny and brunette hair that can be achieved using Croda's diverse range of hair applications for conditioning, straightening and cleansing for softening, strengthening, frizz control, thermal protection, colour retention and moisturisation

Hair care

Discover our extensive range of innovative ingredients suitable for an array of diverse hair care applications, with solutions to meet your every hair care need.

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Shampoo formulation inspiration

Discover our wide variety of shampoo formulations, including those with transformative textures and desirable claims, designed to appeal to the diverse needs of the modern consumer. Our formulations include our favourite ingredients to not only provide a robust chassis, but an array of benefits such as colour protection, damage repair and anti-dandruff. We understand the importance of being able to meet the needs of the consumer and so we provide a number of sulphate and silicone-free alternatives, as well as numerous ingredients with multi-functional benefits. Let us help inspire your latest shampoo formulation development!
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Formulation inspiration

Get in touch to learn more about our innovative shampoo ingredients.