Shampoos

Self-care and wellness related claims have also been expanding in hair care. With the use of innovative formats, the shampoo stage can be totally transformed. This can be through formulations with a lather which provide a rich, creamy feel and help to enhance perceptions of caring and gentleness, or through formulations with interesting shapes and colours that can add an element of fun to a hair care regime. 

Along with benefits and formats, ingredients can also influence product appeal. To help you develop sophisticated shampoo formulations, explore our range of conditioning agents, active ingredients, extracts, proteins, emulsifiers, foaming agents and rheology modifiers. The complete range of high performing ingredients will enable you to create tailor made solutions that meet consumer needs and the latest trends within hair care, including silicone-free and sulphate-free. 

What are the benefits of sulphate-free shampoo formulations? 
 
One of the most common ingredients found in shampoos is sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES). These sulphated ingredients are often used for hair cleansing, but they are considered by many consumers as being too aggressive to the hair, since they may remove natural oils and dyes. Consumers are therefore seeking ingredient alternatives that provide a sulphate-free formulation and that deliver effective cleansing without the perceived negative effects of sulphates on the hair. 
 
Like traditional shampoos, sulphate-free shampoos can also keep the hair clean and nurtured, whilst meeting the need for stronger, softer and shinier hair. These formulations are also perceived as helping to maintain the colour of dyed hair. We offer an array of sulphate alternatives to help you to meet the increasing consumer demand for sulphate-free options.