Smart science to improve lives™
Personal Care
  • Login | Register
Personal Care
Man lathering hair with shampoo that contains Croda's diverse portfolio of ingredients for a range of hair applications ranging from scalp care, conditioning, colouring, damage and styling to give benefits such as softening, thermal protection, frizz control, colour retention and moisturisation.


Today, washing your hair is no longer just about cleansing. It has also become another stage of treatment, offering diverse functions and benefits. With consumers seeking shampoos to meet their specific needs and desires, discover our wide range of innovative ingredients to help you develop sophisticated shampoo formulations.
young man washing hair in shower
What are the benefits of sulphate-free shampoo formulations?

One of the most common ingredients found in shampoos is sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES). These sulphated ingredients are often used for hair cleansing, but they are considered by many consumers as being too aggressive to the hair, since they may remove natural oils and dyes. Consumers are therefore seeking ingredient alternatives that provide a sulphate-free formulation and that deliver effective cleansing without the perceived negative effects of sulphates on the hair.

Like traditional shampoos, sulphate-free shampoos can also keep the hair clean and nurtured, whilst meeting the need for stronger, softer and shinier hair. These formulations are also perceived as helping to maintain the colour of dyed hair. We offer an array of sulphate alternatives to help you to meet the increasing consumer demand for sulphate-free options.

Shampoo ingredients

Shampoo bar - formulation trend presentation

A hand holding a shampoo bar in the foreground with a palm leaf in the background
1.4 MB
woman in shower washing hair

Shampoo formulation inspiration

Discover our wide variety of shampoo formulations, including those with transformative textures and desirable claims, designed to appeal to the diverse needs of the modern consumer. Our formulations include our favourite ingredients to not only provide a robust chassis, but an array of benefits such as colour protection, damage repair and anti-dandruff. We understand the importance of being able to meet the needs of the consumer and so we provide a number of sulphate and silicone-free alternatives, as well as numerous ingredients with multi-functional benefits. Let us help inspire your latest shampoo formulation development!
Visit formulation finder

Formulation inspiration

Get in touch to learn more about our innovative shampoo ingredients.