From anti-ageing active ingredients to well-ageing active ingredients
With an ageing population around the globe, the demand for anti-ageing skin care products is not decreasing.
However, the aim is no longer to fight against age, but to beautify the skin, while feeling good about the ageing phenomenon.
Anti-ageing products have shifted to pro-ageing products. They not only target wrinkles and fine lines but also issues such as dry skin, skin firmness, uneven skin tone, hyper-pigmentation, and under-eye dark circles. Nevertheless, wrinkles are still the number one concern among the ageing signs after 25 years old, as being the first noticeable sign.