From anti-ageing active ingredients to well-ageing active ingredients
With an ageing population around the globe, the demand for anti-ageing skin care products is not decreasing.
However, the aim is no longer to fight against age, but to beautify the skin, while feeling good about the ageing phenomenon. More and more customers embrace their mature skin and focus on keeping it healthy and hydrated. This well-ageing trend is not only for the skin but also for the overall body from the inside out.
Anti-ageing products have shifted to pro-ageing products. They not only target wrinkles and fine lines but also issues such as dry skin, skin firmness, uneven skin tone, hyper-pigmentation, and under-eye dark circles. Nevertheless, wrinkles are still the number one concern among the ageing signs after 25 years old, as being the first noticeable sign.
Another important trend is the increasing customer demand for more natural products or, at least, for a better understanding of the ingredients they put on their skin. Our portfolio perfectly fits with this demand as we can provide a clear explanation of the mechanism of actions of our active ingredients whether they are from natural origin and/or provide the skin with a biomimetic action.