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The power of tradition and science: Creating exciting solutions for trendy cosmetic products

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Welcome to a new and exciting trend in the world of cosmetics, where tradition and science collide to create innovative and inspiring beauty products. In this ever-evolving industry, this fusion of ancient beauty practices with new scientific and technological advancements has given rise to exciting solutions that captivate consumers worldwide. By blending the wisdom of the past with innovative formulations, the beauty industry not only pays homage to time-honoured rituals but also pushes boundaries to create innovative and inspiring products.

In this article, we'll dive into the exciting realm where ancestral traditions and modern science intertwine to create trendy cosmetic offerings that captivate consumers worldwide. Get ready to explore the Aura Beauty trend, which we've identified as a major beauty trend for 2024 for body and mind balance.

This merging of old and new, natural and artificial, allows the cosmetic industry to craft bold beauty narratives and unlock new possibilities. Drawing inspiration from ancestral wisdom, alternative therapies and even mystical healing practices, beauty products are enhanced by scientific advancements to meet the demands of authenticity, credibility, naturalness, and holistic effectiveness.

Join us as we delve into the ranges of Alban Muller and Crodarom’s natural ingredients, our two botanical experts, and discover how some carefully selected elements perfectly align with the trend, that offers a harmonious blend of spiritual and physical well-being. Get ready to embark on a journey where tradition and science create exciting cosmetic solutions that empower consumers to look and feel their best. Let's explore the fascinating convergence of tradition and innovation in the dynamic world of cosmetics.

Aura Beauty - Ancestral tradition meets modern science in cosmetics

Unlocking the power of Tradition: how beauty embraces ancient wisdom

When it comes to beauty, there's a lot we can learn from our ancestors. In her influential 2006 book, The Nature of Beauty, Imelda Burke challenged the notion that tradition should be dismissed in favour of "straight-out-of-the-lab" solutions. While new developments are important, the wisdom of our forebears holds incredible potential.

Think about Cleopatra's legendary saffron-infused milk bath or the 2000-year-old tradition of using purified rose water in Turkey. And let's not forget the Ayurvedic practices that have revered turmeric for over 4500 years. Ancient beauty rituals like these provide an endless wellspring of inspiration for cosmetic brands.

In today's world, with a growing focus on well-being and alternative therapies, ancestral traditions take on even greater significance. Mystical healing practices, energy therapies, chromotherapy, and light therapy are becoming pivotal in modern cosmetics. These new products aim to enhance spiritual well-being and foster a deep connection with oneself.

The Aura Beauty concept, identified as a leading trend for 2024, revolves around revisiting and modernizing ancient traditions, with a focus on spiritual and physical well-being. This beauty approach not only embraces traditional tips but also integrates today's technologies and scientific advancements. From innovative and sustainable production processes to user-friendly formats tailored to modern lifestyles (think nomadic, single-dose, interconnected, and hygienic), tradition meets innovation in exciting ways.

Through this trend, tradition and cutting-edge science converge to shape the future of beauty. Ancient remedies offer both authenticity and effectiveness, while modern techniques and knowledge elevate these practices to new heights. There are no better ways to unlock the power of tradition in a fresh and modern context that resonates with today's beauty enthusiasts!

How brands harness the power of aura beauty and embrace ancient beauty rituals?

In the realm of beauty, a growing number of brands are tapping into the transformative potential of the Aura Beauty concept. These brands exemplify a natural approach that goes beyond mere skincare, offering soul-nurturing experiences in small, thoughtfully crafted batches. Drawing inspiration from ancient principles of aromatherapy and crystal healing, they channel the body's vital energies for holistic well-being.

One intriguing facet of this trend is lithotherapy, an alternative medicine rooted in the Aura Beauty philosophy. Consumers are now turning to crystals as unique solutions for self-care. This therapy harnesses the natural energy of stones to balance the body's flow of energies, nurturing a profound harmony between the mind and body.

Enter Crodarom® Amethyst GL, a remarkable ingredient that epitomizes this ethos by revitalising ancient practices through modern technology and scientific advancements. According to age-old traditions, the vibrant purple crystalline quartz of amethyst holds the power to heal skin ailments, purify the aura, and induce relaxation and tranquillity. Amethyst is rich in silica, a trace element known to play a crucial role in promoting skin firmness by stimulating the production of vital proteins like collagen and elastin, while maintaining optimal tissue hydration. It also aids in improving scalp microcirculation and fortifying the structure of hair fibres, ensuring vibrant and healthy hair.

For those seeking to offer lustrous locks and hair protection, or radiant and firm skin, Crodarom® Amethyst GL stands as the perfect ingredient. It seamlessly combines the wisdom of ancient traditions with cutting-edge science to deliver truly transformative beauty care.


What if beauty offers a journey of cultural celebration?

In the vast landscape of the beauty industry, an inspiring wave of brands is emerging, drawing inspiration from timeless gestures, captivating scents, and age-old traditions. These brands empower consumers to curate their own unique beauty rituals, combining treatments that speak to their individual needs. This movement celebrates diversity and cultural heritage, with women at the forefront, reclaiming their ancestral rituals and ingredients to create cosmetics tailored to specific skin types. It's a celebration of cultures, not an appropriation!

A shining example of this cultural celebration is Amiporine™ ER, derived from the pomegranate, a symbol of health and longevity in numerous cultures. This revered fruit has long been recognized globally for its profound well-being benefits, dating back to ancient civilizations such as Mesopotamia, Persia (present-day Iraq), Egypt, and China. Across the ages, pomegranate has been cherished for its moisturising and protective properties in skincare rituals.

Today, the use of pomegranate in cosmetics continues to thrive, with the fruit and its extracts finding their way into an array of skincare products, including cleansers, serums, masks, and lotions. Leveraging cutting-edge extraction techniques, pomegranate's potent antioxidant properties effectively combat free radicals, promoting a youthful and radiant complexion. Amiporine™ ER, with its unique composition, has demonstrated the ability to stimulate the synthesis of AQP3, optimizing skin hydration. Additionally, it enhances cellular communication and slows down collagen degradation caused by collagenases, resulting in restored skin density and firmness.

For those seeking to quench the thirst of their skin, Amiporine™ ER stands as the ultimate ingredient. Its rejuvenating properties make it the perfect choice to replenish and rehydrate even the driest skin.

A green path forward with a shift from natural and organic to sustainability

As the beauty industry evolves, there has been a significant shift from focusing on natural and organic ingredients to prioritising sustainability in a bigger extent. Today's consumers are increasingly seeking products that not only benefit human health but also have a positive impact on the environment and local communities.

Traditional beauty practices have long relied on the wisdom of natural ingredients known for their remarkable properties. By combining this ancient knowledge of plant-based ingredients with scientific research and innovative green-key processes, the cosmetics industry is remodelling the way we approach skincare. These exciting developments address the growing demand for eco-conscious choices without compromising on effectiveness. It's no longer just about natural ingredients; it's about embracing a broader green perspective that considers factors such as origin, life cycle, and carbon footprint. Nature is pushing back!

Ingredients like aloe vera and green tea extract, renowned for their antioxidant-rich composition, are cherished for their ability to nourish and rejuvenate the skin. Integrating these timeless elements into modern formulations enhances their effectiveness and creates a bridge between contemporary beauty rituals and age-old practices.

One of the most revered beauty secrets hails from the Mediterranean rituals of Europe and the Maghreb - the olive. Beyond its culinary delights, the olive has been a staple in household beauty rituals for millennia, carrying the weight of ancestral traditions and centuries of history.

Modern science and technology have affirmed the empirical knowledge surrounding this sacred tree, revealing the exceptional properties of not just its fruits but also its leaves. Olive leaves, abundant in polyphenols, oleuropein, and vitamin E, boast impressive antioxidant effects that combat skin ageing while offering soothing and antibacterial benefits. Cosme-Phytami™ Olive Leaf, extracted with Alban Muller's scientific expertise and green-key technologies, emerges as a true natural ally in anti-ageing skincare. This remarkable ingredient provides nourishment and balance for mature skin while purifying and revitalising lotions.

The enduring connection between beauty, care, and the environment is finally taking centre stage. Consumers seek products that align with their values - a beauty that extends beyond themselves to encompass the well-being of our planet and all living things. By embracing sustainable practices, we embark on a transformative journey that not only calms our minds but also connects us with the greater whole.

For more information about Crodarom and Alban Muller's commitments to sustainability and ethics, check out our 2022 CSR Brochure.


PhytAura™, skin balance inspired by tradition

In our fast-paced world, where everything seems to be evolving at lightning speed, there is a growing desire to restore balance and find solace in the wisdom of the past. Inspired by ancient practices and rooted in nature, brands are delving into the treasure trove of traditional knowledge to offer a fresh perspective on skincare. One such remarkable source of inspiration is Traditional Chinese Medicine (TCM), which seamlessly merges age-old traditions with modern science and the demands of contemporary lifestyles.

The merging of old and new is a testament to the adaptability of ancient practices. By combining the medicinal heritage with scientific advancements and cutting-edge technology, brands can amplify the efficacy and meet the needs of today's consumers. With the help of the Chinese team of Croda, Crodarom has recently introduced PhytAura™, a unique blend of four botanicals inspired by TCM decoctions described in ancient texts. The unique and optimised extraction process of this ingredient combine heritage and modern science.

PhytAura™ has demonstrated its ability to soothe the skin by reducing redness and chronic inflammation, making it an ideal choice for those with sensitive skin. Additionally, it helps in great extent to maintain skin hydration by reducing water loss and increasing the synthesis of hyaluronic acid, a key component for plump and moisturised skin. PhytAura™ also acts as a potent shield against oxidative stress caused by harmful free radicals, safeguarding the skin from premature ageing.

Moreover, it strengthens the extracellular matrix (ECM) by reducing the expression of MMP1, an enzyme responsible for breaking down collagen, and stimulating the synthesis of essential ECM compounds.

With its comprehensive range of benefits, PhytAura™ emerges as the go-to ingredient for restoring the skin barrier and providing comfort to the skin. In a formula, it will allow consumers to embrace the power of nature and ancient wisdom in their skincare routine, and experience the balancing effects of this modern approach to traditional healing.


Prepare to be captivated by the limitless possibilities that arise when tradition and science unite in the world of cosmetics! This harmonious fusion of ancient wisdom and cutting-edge advancements is paving the way for extraordinary ingredients that answer customers’ request of authenticity, ease of use, effectiveness, and naturalness.

Drawing inspiration from nature's bountiful offerings and fuelled by rigorous scientific research and technological breakthroughs, cosmetics have undergone a remarkable transformation. It's a realm where the richness of history converges with the promises of the future, resulting in a beauty landscape that is as personalised as it is innovative. With sustainability at its core, this new era in cosmetics pushes boundaries and mesmerizes consumers with its awe-inspiring creations.

Embrace a beauty experience like no other as natural ingredients take centre stage, propelled by scientific discoveries and advancements. Be prepared to embark on a journey of hyper-personalised beauty rituals, where innovative materials and sustainable practices take the lead. The merging of tradition and science has given birth to a dynamic and ever-evolving industry, offering not only transformative beauty experiences but also a sense of wonder that transcends conventional boundaries.

If you're curious to learn more about the exceptional natural ingredients curated by Crodarom and Alban Muller, perfectly aligned with the Aura Beauty trend, or if you're seeking insights into other exciting beauty concepts for 2024, we invite you to reach out to us. Our passionate team is eager to answer all your questions and guide you on your path to beauty enlightenment!

Join us in unlocking the beauty revolution and experience the extraordinary possibilities that await.


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