Smart science to improve lives™
Personal Care
Personal Care

Croda’s latest innovation – ChromaPur™ CV2 and CV7

Developed from a patented technology, ChromaPur CV2 and CV7 are high quality spheroidal cellulose powders with a unique surface structure and morphology, enabling them to provide exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a enhanced pay-off, coverage and colour intensity in colour cosmetics.

ChromaPur CV2 and CV7 are obtained from sustainable practices across the entire production cycle. Derived from upcycled black spruce and made from an environmentally friendly process, the two spheroidal cellulose powders are also 100% natural, vegan, readily biodegradable and COSMOS approved.
Couple in the forest of black spruce - ChromaPur CV2 & CV7
To their unique profile and properties, it has been demonstrated that ChromaPur CV2 and CV7 offer similar or better performance than widely used plastic microbeads. Therefore, ChromaPur CV2 and CV7 provide a sustainable and functional alternative to plastic microbeads in skin care and colour cosmetics applications.

Discover how our high quality and unique cellulose powders offer a sustainable and functional alternative to plastic microbeads

ChromaPur CV2 and CV7 Communicator

ChromaPur infographic cover image
403.5 KB

ChromaPur CV2 and CV7 Product Overview Sheet

ChromaPur POS cover image
683.3 KB

ChromaPur CV2 and CV7 Presentation

ChromaPur presentation cover image
9.7 MB
Purple gel heart

Purposeful Beauty™

Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.

Discover our guide formulations

Naturally Boosted - Smoothing Eye Cream formulation

Naturally Boosted Smoothing Eye Cream

Brighten up your eyes with a natural boost. This rich eye cream, 98.9% natural according to ISO 16128, will help every skin type and skin age to look their best…
View formulation
ChromaPur Naturally Boosted Blurring Stick containing Croda's sustainable ingredient ChromaPur

Naturally Boosted Blurring Stick

Get an instant healthy-looking appearance with this 93.7% natural (according to ISO 16128) blurring stick. Easy to use on the go, this solid stick improves skin texture, no matter what skin type or ages…
View formulation
ChromaPur rich peach nude lipstick containing Croda's ChrompaPur

Naturally Boosted Rich Peach Nude Lipstick

Give your lips a natural boost with this moisturising lipstick in a rich peachy nude colour…
View formulation
Brown eye shadow containing Croda's ChromaPur skin blurring sustainable ingredient

Naturally Boosted Rich Chestnut Brown Eyeshadow

Achieve a rich intense eye colour with a boost from nature. This chestnut inspired hue is a make-up staple. It suits every skin tone and every eye colour…
View formulation
Women of different ethnicities

Ingredients for skin care applications

Formulate innovative and effective products with amazing textures and trendy concepts from our active, emotive, effect and chassis ingredients. We enable you to answer the needs of consumers regardless of their region or their beauty routine.

Women with dramatic eye makeup pink and green colours

Colour cosmetics

Whether for personal expression, disguising perceived imperfections or highlighting natural beauty, consumers love experimenting with colour! We provide solutions and technologies for delivering the perfect look – whatever the motivation.

Steps to improve complexion

Complexion enhancing

A flawless complexion depends on numerous factors: blemishes, hyperpigmented areas, redness, dark circles, acne, fatigue or uneven tone ... Discover our solutions to always be selfie-ready!

Want to learn more about ChromaPur CV2 and CV7?