Meeting the demand for vegan beauty

Kat Von D launched her eponymous, tattoo inspired 100% cruelty-free beauty brand in 2008 as part of a deal with Sephora. It was originally created as a limited-edition makeup collection, but then became a permanent line.

This line was reformulated in 2016 to become 100% vegan, reflecting the founder’s vegan lifestyle and beliefs. Bestselling products from the brand include the Go Bir or Go Home plant-based mascara, the matte Liquid Lipstick, that redefined the modern use of lipsticks by bringing a matte finish that lasts, and the award-winning Tattoo Liner, that promises long-wear, water and smudge resistance . Kat sold her brand in 2020 and it has since been rebranded as KVD Vegan Beauty with the KVD standing for kindness, vegan beauty and discovery. ii

Give your skin a glowing experience with our Naturally Nourishing Facial Cream, a vegan suitable* moisturiser that provides optimum skin hydration with a surprisingly light sensory. Suitable for all skin types, this formulation with a natural content of more than 98%*** helps to achieve a smooth, hydrated and healthy glowing skin. 

Crodamol™ ISIS brings optimal skin hydration and light emollient, Crodamol GTCC provides good lubricity. Crodamol SSA is an easily spreadable emollient that quickly absorbs to give a soft and velvety skin feel. Water-in-oil emulsifier Cithrol™ PGTL ensures a robust system which provides a light sensory. The inclusion of Hydronesis® from Sederma acts against keratosis pilaris and leaves the skin feeling incredibly soft, and Crodarom® Amethyst helps to achieve a healthy glowing skin thanks to its composition in silicon.

Love and protect your skin with our vegan suitable* Naturally Hydrating Sun Protect Lotion SPF30. Suitable for even the most delicate young skin, this sunscreen allows for fun in the sun whilst helping to protect the skin from harmful UV rays, with broad spectrum inorganic UV protection. Containing hydrating active ingredients, this sun lotion also helps to soothe and hydrate sun-kissed skin.

Broad spectrum UV protection is provided by Croda’s Solaveil™ XT-300 and Crodarom’s Avocadin™ HU25 helps to soothe and hydrate the skin. Moisture levels in the skin are improved with NG Shea Unsaponifiable™ from Sederma which helps to ensure that skin is nourished by restoring the barrier function, and Croda's 100% bio-based Cithrol™ PGTL ensures a robust, stable system.

Make the most of you with our Smooth as Silk Body Milk, a vegan suitable*, light, milky lotion that envelops the skin in hydration, leaving it feeling velvety soft and silky-smooth. For an al-over feel-good factor, this formulation contains ingredients that help to give the skin a healthy glow and a warm and comforting fragrance that uplifts the senses.

Crodamol™ ISIS helps to reduce water loss and naturally maintain optimum levels of hydration whilst Crodamol™ EO helps to provide an exceptionally light feel on the skin.  Crodamol™ SSA is an easily spreadable emollient which is absorbed quickly to provide a soft, velvety skin feel, whilst optimal skin moisturisation is provided by Sederma's Aqualance™ PH. The inclusion of Crodarom® Amethyst GL helps to achieve healthy glowing skin thanks to its composition in silicon and the warm and comforting scent in this silky-smooth formulation comes from Iberchem’s Natural Luminosity.

Healthy scalp, happy hair! Treat your locks right from root to tip with our Scalp Soothing Strand Smoothing Serum, a lightweight, all-in-one rescue remedy for hair. This multipurpose vegan suitable* formula contains ingredients that treat both the scalp as well as strands to help promote hair that is smooth and hydrated.

Croda’s KeraMatch™ V is a plant-based alternative to animal keratin that hydrates, smooths and strengthens hair, whilst Crodabond™ CSA  with its the film forming and conditioning properties seals down hair cuticles, helps to fight against frizz and reduces the appearance of split ends. Apiscalp® from Sederma helps to rebalance scalp microbiota whilst also helping to keep dandruff at bay by targeting itchiness and dryness on the scalp. The inclusion Crodarom® Cider Vinegar EC  helps to bring softness and shine to the hair whilst also purifying the scalp. To complete the experience, the sumptuous fragrance of Nectar and Honey from Iberchem helps uplifts the senses with its natural, warm and sweet tones.

A true beauty companion for all-over body moisturisation, our vegan suitable* Hydration Boost Body Balm not only provides optimum hydration to skin, it also has the added benefit of providing an extra boost of hydration for those parts of the body that are prone to dryness. Less is more, and just a small amount of waterless and sumptuous balm is perfect for treating hands, elbows, knees and feet!

Crodamol™ SS, SP Crodamol™ ML and also Syncrowax™ HRC provide the structure of this formulation, allowing for a smooth application and a pleasant after-feel. Reducing water loss and naturally maintaining optimum levels of hydration is made possible through the inclusion of Crodamol ISIS working in synergy with the skin’s lipid bilayers. DuraQuench™ IQ SA also helps to reduce water loss by reinforcing the skin’s natural barrier whilst Hydroavena™ HpO, a hydrating peptide mixture, moisturises the skin from within. Sederma’s active ingredient Pacifeel® improves skin resilience offering reinforced protection in the long term. This waterless, hydrating formulation is 96.8% natural origin content according to IS016128.