Water conscious beauty - sustainable personal care formulation
Waterless is trending to become a front-runner in beauty formulations as it combines sustainability, convenience and more concentrated products that can optimise a formulation. These formulations may include solid bar formats, powders, oils and oil-based sticks, creams and balms.
In keeping with trend, Croda offers a variety of formulations with waterless formats using chassis ingredients, market-leading actives and botanical extracts.
Croda's new and naturally waterless Nourishing Hair Block is a fun, travel-friendly and sustainable shampoo and conditioning bar that serves as the perfect companion for beauty on-the-go! The Lemon Ice Make Up Remover Balm is water conscious and promotes high moisturising benefits. The bright and playful Shape and Play Cleansing Sand is naturally a waterless cleansing sand that can be used on your face or body.