Smart science to improve lives™
Personal Care
Personal Care

Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging beauty brands. Be the first to hear about new beauty trends, register for upcoming indie events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more..

Introducing Clear Beauty

According to a recent poll on our Instagram Story, 60% of respondents believe that ingredient functionality and sourcing are top concerns for consumers.

That's why at Croda, we are embracing Clear Beauty - 
where transparency meets personal care science.

📖 Check out our NEW 60-page e-Book to help you become a Clear Beauty brand: 

Everything You Need to Know About Lab-Created and Natural Ingredients

Created in partnership with Lion Heart Media, this e-Book will give you access to why natural and synthetic ingredients are beneficial for your product development, how to promote the science behind lab-created ingredients, which questions to ask your ingredient supplier to become a transparent brand, a step-by-step process to selecting your ingredients, and more. 

For a limited time, download your free copy below. 

Please provide your first name
Please provide your last name
Please provide an email address
Please provide your company name
You must agree to the terms and conditions
indie beauty woman applying serum to hair

Indie Beauty Solutions

We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market. 

Upcoming indie beauty events

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Cosmoprof North America

July 12-14 2022 | Las Vegas, Nevada

You can find an extensive array of finished cosmetics and personal care items from around the world. This section also showcases new products and established brands from major U.S. manufacturers and an all-inclusive variety of companies from Asia, Europe, and South America.

Register now
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MakeUp in New York

September 14-15, 2022 | New York City, New York

MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.

Register now

The latest blogs for indie beauty brands

beautiful woman smiling whilst holding her long soft hair

TikTok hair care and scalp care trends – how is it evolving the beauty landscape and influencing Generation Z?

TikTok has become the platform of choice to embrace hair diversity, to uncover and share peer-to-peer testimonies, to solve hair and scalp conditions, and even, to break down the science behind hair...

Read more
Two women shop for beauty products

Want to avoid greenwashing? Consider ingredient transparency…

Greenwashing is becoming increasingly offensive as consumer desire for honesty and transparency rises. Ingredient transparency is a key step to avoiding this bad practice…

Read more
tourists in Paris to represents the french beauty market

Who are the new players blowing a wind of change in the French beauty market?

Who are the new beauty brands? How do these new players breath a change in the French beauty market? To answer these questions, we explored a selection of those brands blooming in the French beauty...

Read more
brunette woman hairstyling tools

Hairstyling is back—along with increased socialising and appreciation for aesthetic

The resurgence of hairstyling is upon us! Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. The desire to get done up is stronger...

Read more
Colourful woman

Beauty Trends 2023 : new concepts for successful personal care products

Let’s discover in this blog article the new beauty trends for 2023 and get inspired by new concepts and consumer insights presented by Crodarom and Alban Muller.

Read more
Hands holding oil palm fruit

How sustainable palm helps decrease deforestation

Palm is a hot topic in the Personal Care industry as many brands search for alternatives due to concerns about deforestation. But boycotting palm is not the answer – sustainable palm is.

Read more
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Stay in touch!

Follow Croda Personal Care on Instagram for the latest in cosmetic ingredients, beauty trends, and updates in the personal care industry conveniently at your fingertips!
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