Smart science to improve lives™
Personal Care
Personal Care

Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging beauty brands. Be the first to hear about new beauty trends, register for upcoming indie events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more..

Introducing Clear Beauty

According to a recent poll on our Instagram Story, 60% of respondents believe that ingredient functionality and sourcing are top concerns for consumers.

That's why at Croda, we are embracing Clear Beauty - 
where transparency meets personal care science.

📖 Check out our NEW 60-page e-Book to help you become a Clear Beauty brand: 

Everything You Need to Know About Lab-Created and Natural Ingredients

Created in partnership with Lion Heart Media, this e-Book will give you access to why natural and synthetic ingredients are beneficial for your product development, how to promote the science behind lab-created ingredients, which questions to ask your ingredient supplier to become a transparent brand, a step-by-step process to selecting your ingredients, and more. 

For a limited time, download your free copy below. 

Please provide your first name
Please provide your last name
Please provide an email address
Please provide your company name
You must agree to the terms and conditions
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Indie Beauty Solutions

We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market. 

Come chat with us at the next indie beauty event!

woman shaking hand networking

NYSCC Suppliers' Day 2023

May 2-3, 2023 | Javits Center, NYC

Supplier's Day is a 2-day event which offers an excellent opportunity to present new products as well as discuss the latest innovations with technical, marketing, and business associates from around the world!

Register now
woman in LA holding phone and coffee

MakeUp in LA

February 16-17, 2023 | Los Angeles California

MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.

Register now

The latest blogs for indie beauty brands

Top 6 trendy emotive cosmetic ingredients for 2023

2023 will be all about optimism! Crodarom and Alban Muller invite you to discover how emotive botanical extracts can be ideal cosmetic ingredients to address consumer’s major trends.

Read more
microplastics various locations

The plastic microbeads phase out in Personal Care

The demand for a more sustainable world is growing, especially motivated by a rising concern about global warming and the potential for environmental damage caused by manufacturing processes and the...

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woman applying hair treatment serum to her hair for  hair care and repair of damage

Trending in hair care: the rise of repair

Following an increased awareness of – and fascination with – hair health, demand has accelerated for products that strengthen and repair hair damage. This blog explores the elements driving the trend,...

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Entryway to COP 15 biodiversity conference

COP 15, Biodiversity and the Nagoya Protocol

Find out about COP 15 and one of its international agreements, the Nagoya Protocol, that will be part of the UN Biodiversity Conference in Montreal this year.

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nature inspired woman with hair over eye holding flowers in sun

Grateful for Mother Nature: Inspired by Natural Beauty

From dietary choices to clean, sustainable brands, the conscious consumer desires a more natural lifestyle, sparking a shift across all industries, including beauty and personal care. Interest in...

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Body Positive Movement: The role of natural cosmetics

The Body Positive social movement has led the major developments in the body care market in the recent years, with the skinification and healthification of cosmetics. Discover how high-performance...

Read more
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Stay in touch!

Follow Croda Personal Care on Instagram for the latest in cosmetic ingredients, beauty trends, and updates in the personal care industry conveniently at your fingertips!
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