Indie Beauty at Croda
Indie Beauty at Croda is an educational portal for new and emerging beauty brands. Be the first to hear about new beauty trends, register for upcoming indie events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more..

Introducing Clear Beauty
According to a recent poll on our Instagram Story, 60% of respondents believe that ingredient functionality and sourcing are top concerns for consumers.
That's why at Croda, we are embracing Clear Beauty - where transparency meets personal care science.
📖 Check out our NEW 60-page e-Book to help you become a Clear Beauty brand:
Everything You Need to Know About Lab-Created and Natural Ingredients
Created in partnership with Lion Heart Media, this e-Book will give you access to why natural and synthetic ingredients are beneficial for your product development, how to promote the science behind lab-created ingredients, which questions to ask your ingredient supplier to become a transparent brand, a step-by-step process to selecting your ingredients, and more.
For a limited time, download your free copy below.

Indie Beauty Solutions
We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.
Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.
Clear beauty solutions for hair care
16 items available
Clear beauty solutions for skin care
21 items available
Clear beauty solutions for sun care
16 items available
Clear beauty solutions for cosmetics
12 items available
Come chat with us at the next indie beauty event!

NYSCC Suppliers' Day 2023
May 2-3, 2023 | Javits Center, NYCSupplier's Day is a 2-day event which offers an excellent opportunity to present new products as well as discuss the latest innovations with technical, marketing, and business associates from around the world!

MakeUp in LA
February 16-17, 2023 | Los Angeles CaliforniaMakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.
The latest blogs for indie beauty brands

Top 6 trendy emotive cosmetic ingredients for 2023
2023 will be all about optimism! Crodarom and Alban Muller invite you to discover how emotive botanical extracts can be ideal cosmetic ingredients to address consumer’s major trends.
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The plastic microbeads phase out in Personal Care
The demand for a more sustainable world is growing, especially motivated by a rising concern about global warming and the potential for environmental damage caused by manufacturing processes and the...
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Trending in hair care: the rise of repair
Following an increased awareness of – and fascination with – hair health, demand has accelerated for products that strengthen and repair hair damage. This blog explores the elements driving the trend,...
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COP 15, Biodiversity and the Nagoya Protocol
Find out about COP 15 and one of its international agreements, the Nagoya Protocol, that will be part of the UN Biodiversity Conference in Montreal this year.
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Grateful for Mother Nature: Inspired by Natural Beauty
From dietary choices to clean, sustainable brands, the conscious consumer desires a more natural lifestyle, sparking a shift across all industries, including beauty and personal care. Interest in...
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Body Positive Movement: The role of natural cosmetics
The Body Positive social movement has led the major developments in the body care market in the recent years, with the skinification and healthification of cosmetics. Discover how high-performance...
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