Being aware of trends is essential to staying at the forefront of innovation and being able to answer consumer needs in a short time period. It can help create new possibilities for companies and differentiate from competitors. Storytelling being a key point in a consumer’s decision to buy products, concepts and global inspiration can help you build new stories around your product.
Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.
Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how these trends are influencing the hair are market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.
We imagined for 2020 a future where we would travel by flying cars, have robots as friends or servants ... In fact, the year 2020 will be the time to fix society for generations to come. We will fix what’s broken instead of breaking what’s working, embracing new voices, new perspectives and refocusing on our emotional needs that cannot be fulfilled by a smartphone. This year, revolutionary acts will come in the form of tangible solutions. It’s time to stop dreaming about the future, and start designing it!
The rise in the power of influencers over the past five years has dramatically shaped the colour cosmetics industry. Download the presentation and learn how influencers have started to shift the way we perceive gender and how everyone can use make-up to create the best versions of themselves.
The Clean Beauty mega trend has influenced all aspects of personal care over the past couple of years. Croda are perfectly positioned and in fact are experts in the field of inorganic UV filters which have become critical for brands formulating sun care products for the clean beauty market.
Scandinavian countries are considered to be the happiest in the world according to the « World Happiness Report ». Indeed, their life philosophies keep their spirits up throughout the year and this despite harsh winters and polar nights. The Danish method, HYGGE, is the most well-known. True positive mindset, it federates well-being and comfort.
The Swedish philosophy, LAGOM, is a real quest of balance where moderation is advocated. Minimalist and ethical, it puts the environment at the heart of concerns and thus is gaining popularity.
Protection is a fundamental part of consumer lifestyles, and this is more evident than ever when we explore trends in skin protection. Driven by the desire for convenient formats or solutions which provide an escape from the everyday, this presentation explores key trends from around the world so that, whether you’re looking for claims beyond the UV spectrum or would like to achieve higher levels of protection, Croda has you covered.
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