The quick-break texture of this cream will revitalise and detoxify the skin – making it a great fit for the anti-pollution trend.

Anti-pollution claims have been increasingly at the centre of the beauty industry radar with evidence showing that prolonged and repetitive exposure to pollutants can have negative effects on skin and hair. This has led to the emergence of ever more products specifically designed to provide pollution protection.

Cithrol™ PGTL, Croda’s new high performance, 100% bio-based system is used as the water in oil emulsifier to create this quick-break, refreshing formulation and is also in line with the consumer’s desire for innovative, transformative textures. The inclusion of Sederma’s hydrating Mĕiritage™ protects the skin from oxidative stress caused by UV and pollution, whilst Crodarom’s Phytessence™ Peach Flower is also included as an urban shield to fight against pollution, offering the skin a new lease of life.