Croda’s Gentle Cleansing Gum provides a unique sensory experience, transforming from a gum into a gentle cleansing milk on addition of water.

The inclusion of several superfood-derived oils including Avocado, Apricot, Macadamia and Sesame give this cleansing gum a luxurious feel. Croda’s Arlacel™ LC and Pricerine™ 9091 are both naturally derived ingredients that help to provide the transformative texture, as well as helping to retain moisture. Sederma’s Pacifeel™ is a plant-based ingredient that helps to soothe sensitive and reactive skin while strengthening it in the long run. Crodarom’s Phytolea™ Chia utilises its vegetarian sources of Omega 3 fatty acids to improve skin hydration. 

Consumers are becoming increasingly concerned with the source and safety of ingredients used in both the foods that they eat and in the personal care products that they use.  As such, the rise of ‘Clean Beauty’ is underway and the naturally-derived ingredients in this formulation help to make it an ideal solution for this trend.