Menopausal Women: Redefining Their Beauty!


The fact: 930,000,000 women above 50 around the world with specific personal care needs

The purpose: identify insights on consumer expectations, barriers to purchase and motivation, in order to offer the most comprehensive solutions.

The method: a global consumer study on the usage and attitudes of menopausal women conducted in four different regions: Latin America, North America, Western Europe and Asia. 

The result: Thanks to this study and a deep analysis, we managed to identify the key beauty concerns related to menopause and the changes they imply. This webinar will be the opportunity to share with you the menopause as a process and as a concept and the relevance of creating a ‘menopause’ personal care subcategory. Indeed, in a context where traditional ‘anti-agers’ are questioned, where realistic approaches, well-being and positivity are key words, the cosmetic industry needs to define a brand-new offer for these women for them to redefine their beauty.