Welcome to the world of Hair Essentials! This area of the website aims to help you understand the science behind hair and how to formulate for differing consumer needs. We are proud of our innovation centres and testing salons around the world which help us understand local market needs so that we can innovate accordingly.  Croda have created a series of interactive infographics, to provide an understanding of hair anatomy and explore the fundamentals of hair damage, wellbeing and styling and how these impact today’s consumer. Also in this section, we have lot's of related pages to help you understand our technologies and formulations to help provide inspiration!