Delivering Sustainable and Innovative Solutions to African Consumers Globally

African consumers are adopting maintenance habits and styles in order to achieve hair health and a desired look. More and more, African consumers prefer, and expect, hair products to be tailor made for their texture, specific hair issues, and styling choices. Companies are vying for consideration and purchase among African consumers with tailored products with the promise of expected efficacy.  At our Centre of Excellence in South Africa, our R&D team have developed a set of formulations for African textured hair that have been benchmarked against imported products, with the same or better efficacy, lower cost and have been “Proudly tested in Africa”.

Thank you for listening to our recent ‘Power Hour’ webinar – Formulations We Love for Textured Hair. You can access the on demand links below and explore our ingredients further.