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  4. Hair Essentials
  5. Hair Essentials for Africa - The Basics

Hair Essentials for Africa - The Basics

Here at Croda, we submerge ourselves in local markets so we can truly understand the diversity of hair care. Proudly tested in Africa is the strapline for our testing and lab facilities in South Africa. These facilities allow us to understand the market, formulate based on market needs and then test on real African hair to ensure we are delivering highly effective products and ingredients to the African hair care market. 

As part of the larger hair necessities campaign, this page is the first in the series of educational infographics specifically dedicated to African textured and damaged hair. The science of hair is truly fascinating and whatever aspect of the hair care market you work in, there will be something in this series that you can learn from.

View our Hair Care ingredients and order samples
View our Hair Care ingredients and order samples

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View our Hair Care formulations
View our Hair Care formulations

Read more

Educational infographic which helps you learn and understand the basics of african hair
Hair Care

Hair Care

Curly, straight, wavy – your call! Consumers seek flexibility and want hair care products that cleanse, condition, style and treat a variety of hair care needs. Find ingredients that meet these needs with our wide range of products.  

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Formulations We Love for Textured Hair

Formulations We Love for Textured Hair

Listen again to our 'Formulating for Textured Hair' webinar as consumers are demanding high performance but cost effective formulations. Croda have solutions that have been proudly tested in Africa to help meet market demand.

Read more

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