Here at Croda, we submerge ourselves in local markets so we can truly understand the diversity of hair care. Proudly tested in Africa is the strapline for our testing and lab facilities in South Africa. These facilities allow us to understand the market, formulate based on market needs and then test on real African hair to ensure we are delivering highly effective products and ingredients to the African hair care market.
As part of the larger hair necessities campaign, this page is the first in the series of educational infographics specifically dedicated to African textured and damaged hair. The science of hair is truly fascinating and whatever aspect of the hair care market you work in, there will be something in this series that you can learn from.
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