Fresh water is one of Earth’s most precious resources, that with climate change, is under increasing strain. Being that water is the #1 raw material in Beauty and Personal Care, the industry is being challenged to create water-conscious options for consumers who are concerned about their environmental impact. 

Croda can offer formulation expertise and inspiration in creating water-conscious options. We have developed a variety of formulations with waterless formats using chassis ingredients, market-leading actives and botanical extracts.