Welcome to the world of hair essentials! The aim here is to go back to basics and help you understand the science behind hair and how we can help you formulate to meet consumer needs. We have created a series of interactive infographics, as part of our 'Hair Necessities' campaign, to provide an understanding of hair anatomy and explore the fundamentals of hair damage, wellbeing and styling and how these impact today’s consumer.


These educational infographics also delve into specific aspects of hair care and maintenance, including how to achieve the hair characteristics that consumers strive for, such as manageability, shine, volume and achieving a desired style without hair damage.  


These tools are perfect for anyone new to the industry, or someone simply looking to learn more about the complex, yet truly fascinating nature of the hair.