Formulating for African Hair
Delivering Sustainable and Innovative Solutions to African Consumers Globally
African consumers are adopting maintenance habits and styles in order to achieve hair health and a desired look. More and more, African consumers prefer, and expect, hair products to be tailor made for their texture, specific hair issues, and styling choices. Companies are vying for consideration and purchase among African consumers with tailored products with the promise of expected efficacy. At our Centre of Excellence in South Africa, our R&D team have developed a set of formulations for African textured hair that have been benchmarked against imported products, with the same or better efficacy, lower cost and have been “Proudly tested in Africa”.