African hair consumers prefer, and expect, hair products to be made for their texture, specific hair issues, and styling choices. As a result, African and mainstream hair care companies are vying for consideration and purchase among African consumers with tailored products with the promise of expected efficacy.
Our second infographic, which forms part of our “African Hair Necessities” series is titled Hair Wellbeing. This infographic details the different aspects of hair wellbeing and is aimed at improving your understanding on how to ensure African hair is well looked after – essential to preventing irreversible damage. Included in this second edition are three tailor-made formulations developed specifically for African hair wellbeing by our R&D team in South Africa. These formulations were also tested on African consumers in our local salon boasting good results on wet and dry evaluations.
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