The damage the sun can cause to our skin and overall health has been researched and documented for many years. In fact, it goes as far back as the ancient Egyptians, who were known to use extracts of jasmine, rice and of lupine to prevent a nasty burn. We’ve come a long way since then and sun protection claims are seemingly everywhere, from traditional sun screens to daily wear products and even colour cosmetics. With the range of different UV filters that can be incorporated into various formulations, it can be easy to get confused when deciding the active that should be used for the best protection, whilst also considering safety, ease of use, cost effectiveness and consumer perception.