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  1. Home
  2. Discovery Zone
  3. Trends
  4. Beauty Market Trends

Beauty Market Trends

Be inspired with some of the last trends and concepts seen on the market.

Being aware of trends is essential to staying at the forefront of innovation and being able to answer consumer needs in a short time period. 

Let us help you create new possibilities that can differentiate you from your competitors. We provide insight into key points in a consumer’s decision to buy products, concepts and global inspiration that can help you build new stories around your product. From Sustainable ingredients to Digital to Vegan Beauty, let us inspire!

 
Diverse young  group of stylish people strolling down a shop lined street representing  latest trends and concepts in the personal care market

Latest Market Trends

Upcycling

Upcycling

The use of waste and by-products from other industries is a strong and sustainable approach that Crodarom integrates into its business model. Discover our 'upcycling' solutions with a selection of ingredients obtained from by-products of different industries.
CRODAROM Upcycling
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Discover our upcycled ingredients

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Beautiful woman with yellow nails and lips on a grey background

Pantone® Colour of the Year 2021 -Ultimate Gray and Illuminating

This year, the experts at Pantone broke all the rules by choosing two colours for their 2021 'Color of the Year' trend. Find out more about how Ultimate Gray and Illuminating reflect the upcoming year and how you can use this color trend to create some exciting Colour Cosmetics formulations.

Pantone Colour of the Year 2021: Ultimate Gray and Illuminating

Discover colour cosmetic inspiration from this year's colour of the year: Ultimate Gray and Illuminating

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At home beauty

At Home Beauty

In a worrying context and an uncertain climate, Crodarom has selected four different well-being universes to bring good vibes at home while taking care of yourself. Let’s create a happiness therapy with a SPA day at home through Ayurvedic skin care, Marine balneotherapy, Aromatherapy massage, Hand care evasion.
CRODAROM At home Beauty
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Discover our 'At home beauty' solutions

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Discover the secrets of trees with Crodarom

The Secrets of Trees

Kings of the vegetal world, trees convey Nature's message. Their environmental roles are not a secret anymore, trees are now also praised for their health virtues: nothing better than a walk in the forest to soothe all ailments. As a real source of inspiration for the cosmetics market, CRODAROM offers a selection of ingredients that valorises a part of the tree without compromising the biodiversity and the environment.

CRODAROM The secrets of trees
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Discover the secrets of trees with crodarom ingredients coming from the trees (leaf, bark, fruit, flower...)

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Techblur colour cosmetics trend spring summer 2021

TechBlur S/S 21 Colour Trend

As the boundaries of digital space and our everyday lives start to come apart, we indulge in new virtual playgrounds and it becomes a place for experimentation. TechBlur, the latest colour trend for S/S 21 shows how we have taken inspiration for Colour Cosmetics and created some exciting new formulations that thrive on the confident use of colour. 

TechBlur - Spring/Summer 2021 Colour Trends

Discover more about the S/S 21 colour trends with TechBlur by Croda

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Woman looking to the future of beauty market trends for 2021 from Crodarom

Crodarom 2021 Trends  

As we enter a new decade, we also step into an unpredictable, daily-changing world. Concerns about climate, civil society, health and economic perspectives prevail in the macroeconomic landscape.  This uncertainty influences our consumption habits, but also our beauty choices.  For 2021, Crodarom have selected four trends that will make the buzz on the cosmetic market.

Crodarom Trends 2021 - The future of your beauty
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Click to find out what will be the 2021 big trends that will impact the beauty industry.

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Beautiful woman on black background wearing Pantone colour of the year classic blue lipstick

Pantone® Colour of the Year 2020 - Classic Blue Trend

Take a look at this year's latest colour trend, Classic Blue, as chosen by the experts at Pantone as the 2020 Colour of the Year. Get inspired on how you can use this colour trend in Colour Cosmetics to create some bold and exciting blue formulations!

 
Pantone Colour of the Year 2020: Classic Blue

Discover Colour Cosmetic inspiration from this year's Pantone colour of the year

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Protect the Skin's Biodiversity by Crodarom

Specific to each individual, our microbiotic ecosystem is an essential ally to our beauty assets.  To take care of the microbiote, prebiotic and adapogenic ingredients can help rebalance and protect our skins flora
The Skin Microbiota
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Discover Crodaroms solutions helping us to respect our skins flora

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Tech Glam: The Future of Beauty 

As the lines between the real world and the digital world are blurred, tech glam has emerged in the form of digital models and reflective pastel coloured textures. Discover how MoonshineTM can help you achieve iridescent and futuristic formulations for an electric glam look for colour cosmetics and skin care applications.

Tech Glam Trend - Colour Cosmetics
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Learn more about how the digital world is impacting the beauty industry.

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Makeup Trends 

Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.

Makeup Trends from Crodarom
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Discover this innovative and daring market

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Clean Beauty - Hair Care EMEA Market

Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how trends such as vegan beauty, health and well-being and sustainability are influencing the hair care market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.

Clean Beauty - Hair Care
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Find out how the clean beauty mega trend is influencing the hair care market.

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The Human Microbiota by Sederma

Fascinating discoveries promoting a holistic beauty synonymous with harmony, health and well-being. 

The Human Microbiota
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Science and solutions for an overall well-being

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Superfood in Cosmetics by Crodarom

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Alphabet Beauty Trend Presentation

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Genderless Beauty - How Influencers Are Shaping Colour Cosmetics

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The Hygge Beauty

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Clean Beauty - Solar Edition

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Makeup Trends from Crodarom

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