Being aware of trends is essential to staying at the forefront of innovation and being able to answer consumer needs in a short time period.
Let us help you create new possibilities that can differentiate you from your competitors. We provide insight into key points in a consumer’s decision to buy products, concepts and global inspiration that can help you build new stories around your product. From Sustainable ingredients to Digital to Vegan Beauty, let us inspire!
As the boundaries of digital space and our everyday lives start to come apart, we indulge in new virtual playgrounds and it becomes a place for experimentation. TechBlur, the latest colour trend for S/S 21 shows how we have taken inspiration for Colour Cosmetics and created some exciting new formulations that thrive on the confident use of colour.
As we enter a new decade, we also step into an unpredictable, daily-changing world. Concerns about climate, civil society, health and economic perspectives prevail in the macroeconomic landscape. This uncertainty influences our consumption habits, but also our beauty choices. For 2021, Crodarom have selected four trends that will make the buzz on the cosmetic market.
Take a look at this year's latest colour trend, Classic Blue, as chosen by the experts at Pantone as the 2020 Colour of the Year. Get inspired on how you can use this colour trend in Colour Cosmetics to create some bold and exciting blue formulations!
As the lines between the real world and the digital world are blurred, tech glam has emerged in the form of digital models and reflective pastel coloured textures. Discover how MoonshineTM can help you achieve iridescent and futuristic formulations for an electric glam look for colour cosmetics and skin care applications.
Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.
Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how trends such as vegan beauty, health and well-being and sustainability are influencing the hair care market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.
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