Being aware of trends is essential to staying at the forefront of innovation and being able to answer consumer needs in a short time period. It can help create new possibilities for companies and differentiate from competitors. Storytelling being a key point in a consumer’s decision to buy products, concepts and global inspiration can help you build new stories around your product.
As the lines between the real world and the digital world are blurred, tech glam has emerged in the form of digital models and reflective pastel coloured textures. Discover how MoonshineTM can help you achieve iridescent and futuristic formulations for an electric glam look for colour cosmetics and skin care applications.
Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.
Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how these trends are influencing the hair are market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.
We imagined for 2020 a future where we would travel by flying cars, have robots as friends or servants ... In fact, the year 2020 will be the time to fix society for generations to come. We will fix what’s broken instead of breaking what’s working, embracing new voices, new perspectives and refocusing on our emotional needs that cannot be fulfilled by a smartphone. This year, revolutionary acts will come in the form of tangible solutions. It’s time to stop dreaming about the future, and start designing it!
With the rise of athleisure in the fashion industry and a general cultural obsession with fitness and wellbeing, it was only a matter of time before the beauty industry would follow suit with more sophisticated offerings, and it certainly has! Brands are tapping into the athleisure trend and catering to the needs of the active consumer during every aspect of their workout routine, creating products and regimes that require less time, effort, upkeep and that provide convenience and portability.
The rise in the power of influencers over the past five years has dramatically shaped the colour cosmetics industry. Download the presentation and learn how influencers have started to shift the way we perceive gender and how everyone can use make-up to create the best versions of themselves.
The Clean Beauty mega trend has influenced all aspects of personal care over the past couple of years. Croda are perfectly positioned and in fact are experts in the field of inorganic UV filters which have become critical for brands formulating sun care products for the clean beauty market.
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