Beauty Market Trends

Tech Glam: The Future of Beauty 

As the lines between the real world and the digital world are blurred, tech glam has emerged in the form of digital models and reflective pastel coloured textures. Discover how Moonshine^TM can help you achieve iridescent and futuristic formulations for an electric glam look for colour cosmetics and skin care applications.

Makeup Trends 

Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.

Clean Beauty - Hair Care EMEA Market

Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how trends such as vegan beauty, health and well-being and sustainability are influencing the hair care market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.

Crodarom 2020 trends  

We imagined for 2020 a future where we would travel by flying cars, have robots as friends or servants ... In fact, the year 2020 will be the time to fix society for generations to come. We will fix what’s broken instead of breaking what’s working, embracing new voices, new perspectives and refocusing on our emotional needs that cannot be fulfilled by a smartphone. This year, revolutionary acts will come in the form of tangible solutions. It’s time to stop dreaming about the future, and start designing it!

Athleisure Continues to Gather Pace

With the rise of athleisure in the fashion industry and a general cultural obsession with fitness and wellbeing, it was only a matter of time before the beauty industry would follow suit with more sophisticated offerings, and it certainly has!  Brands are tapping into the athleisure trend and catering to the needs of the active consumer during every aspect of their workout routine, creating products and regimes that require less time, effort, upkeep and that provide convenience and portability.

Genderless Beauty - European Market

The rise in the power of influencers over the past five years has dramatically shaped the colour cosmetics industry. Download the presentation and learn how influencers have started to shift the way we perceive gender and how everyone can use make-up to create the best versions of themselves.