Beauty Market Trends

The Secrets of Trees

Kings of the vegetal world, trees convey Nature's message. Their environmental roles are not a secret anymore, trees are now also praised for their health virtues: nothing better than a walk in the forest to soothe all ailments. As a real source of inspiration for the cosmetics market, CRODAROM offers a selection of ingredients that valorises a part of the tree without compromising the biodiversity and the environment.

TechBlur S/S 21 Colour Trend

As the boundaries of digital space and our everyday lives start to come apart, we indulge in new virtual playgrounds and it becomes a place for experimentation. TechBlur, the latest colour trend for S/S 21 shows how we have taken inspiration for Colour Cosmetics and created some exciting new formulations that thrive on the confident use of colour. 

Crodarom 2021 Trends  

As we enter a new decade, we also step into an unpredictable, daily-changing world. Concerns about climate, civil society, health and economic perspectives prevail in the macroeconomic landscape.  This uncertainty influences our consumption habits, but also our beauty choices.  For 2021, Crodarom have selected four trends that will make the buzz on the cosmetic market.

Pantone® Colour of the Year 2020 - Classic Blue Trend

Take a look at this year's latest colour trend, Classic Blue, as chosen by the experts at Pantone as the 2020 Colour of the Year. Get inspired on how you can use this colour trend in Colour Cosmetics to create some bold and exciting blue formulations!

Protect the Skin's Biodiversity 

Tech Glam: The Future of Beauty 

As the lines between the real world and the digital world are blurred, tech glam has emerged in the form of digital models and reflective pastel coloured textures. Discover how Moonshine^TM can help you achieve iridescent and futuristic formulations for an electric glam look for colour cosmetics and skin care applications.

Makeup Trends 

Asserting the will to choose, to be committed and to claim one’s own difference is the current trend. Through a quest for social recognition, consumers express their own identity whilst adopting a responsible way of life. Putting on makeup is a public «instagrammable» statement, riding on the wind of liberty blowing through the social networks.

Clean Beauty - Hair Care EMEA Market

Clean beauty and the conscious consumer are heavily impacting the beauty and personal care market. This presentation looks at how trends such as vegan beauty, health and well-being and sustainability are influencing the hair care market and how, at Croda, we can apply our long-standing expertise in hair care ingredients and formulation to help meet consumer demands.

The human microbiota

Fascinating discoveries promoting a holistic beauty synonymous with harmony, health and well-being.