Consumers are being influenced by various factors that can happen during their lives, with consumers identifying in some circumstances to specific groups who may have specific ways of thinking, acting, and buying. Although, it is now increasingly common for consumers to maintain a fluid identity, that changes as feels appropriate to the individual. Either way, consumers are not all interested in the same products and do not have the same criteria for choosing what they like. Some are more loyal to brands, others like to change. And these habits can change, sometimes dramatically.
At Croda, Sederma and Crodarom, we scan, observe and scutinise the world to decipher the future consumer preferences and behaviours, and translate these insights into inspirational formulations, effective benefits, visionary positionings and ingenious products.
Discover the specific commonalities that can be observed in consumers to help you to target your audience and better answer to their needs.
As we enter a new decade, we also step into an unpredictable, daily-changing world. Concerns about climate, civil society, health and economic perspectives prevail in the macroeconomic landscape. This uncertainty influences our consumption habits, but also our beauty choices. For 2021, Crodarom have selected four trends that will make the buzz on the cosmetic market.
The male market is forecast continuous growth in the EMEA region until at least 2022 and is set to see the highest growth rate globally. There are several factors influencing 'The Modern Man' and his grooming habits which we see are evolving from a traditionally simple routine, to a more sophisticated daily regime.
A sensitive skin reacts to the slightest external attack causing a variety of unpleasant sensations like redness, itching…due to excessive inflammatory reactions. Several factors may trigger these reactions (hormones, stress, climate, pollutions.), that’s why today, 44% of women say they have a sensitive skin.
There are about 1.8 billion young people between the age of 10 and 24 in the world having their own codes, language and needs. Growing up in a world with new norms and high access to information, they are ultra-connected and share their feelings, experience and life on social media. Let's have a look to their beauty needs and the new ways they consume beauty products.
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