A new attitude and a more careful approach towards the environment can be seen in consumers from all generations, as they strive for waste reduction, recycling and a circular economy, they also research for more sustainable products and companies, and this is reflected in the Beauty and Personal Care market.
Consumers look for more natural and clean products to reduce body, skin, and hair damage!
Croda offers solutions and ingredients that meet the trend for a more botanical beauty, constantly investing in sustainable processes, products and formulations.

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