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Personal Care
Personal Care

Frizz Control Shampoo

Frizz control can be an exhausting challenge, especially for consumers with curly hair. For maximum frizz control results, use the three-part Frizz Control Regimen, which includes a Frizz Control Shampoo, Frizz Control Conditioner, and Frizz Control Styling Primer. This sulfate-free Frizz Control Shampoo is the first step in the Frizz Control Regimen, empowering you to go natural or achieve sleek styles without the frizz. Lustreplex™ protects the cuticle from damage, shields against humidity for frizz-control, and adds shine resulting in lustrous hair. Crodasone™ W, a protein biopolymer, provides heat activated cuticle defense and protects against cuticle cracking. The blend of sulfate-free surfactants in this shampoo work together to form an abundant lather that is often difficult to achieve in a sulfate-free system, while the use of Versathix™ provides the desired rheology. With a posh and refined fragrance, featuring assorted berry and green notes, supported by a blend of sandalwood and musk, the ‘Tres Chic’ custom fragrance - developed by Takasago for our formulations - offers a sophisticated, well balanced aroma with a cosmopolitan flair. In an in-house tress testing study, the three-part Frizz Control Regimen (Frizz Control Shampoo followed by the Frizz Control Conditioner followed by the Frizz Control Styling Primer) performed comparably to defrizz the hair versus a premium commercial regimen (anti-frizz shampoo, conditioner, and leave-in conditioner designed for curly hair) benchmark.
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Formulation details

Applications

  • Hair care - Shampoos

Phase type

  • Multiple phase dispersed

Textures

  • N/A

Formats

  • Fluid

Transparency

  • Transparent

Concepts

  • Sulfate-free

Consumer benefit

  • Anti-frizz
  • Cleansing
  • Heat protection

Laboratory

  • USA
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