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Personal Care
Personal Care

Gentle Cleansing Gum

This unique sensory was inspired using Arlacel™ LC, an oil-in-water emulsifier which is used to maintain the viscosity and texture of this cleanser. Once applied to a dry face, it turns into a gentle cleansing milk when water is added. Pacifeel™ by Sederma helps soothe sensitive and reactive skin whilst protecting from irritants. Whilst cleansing, the inclusion of several Seaton’s oils (Avocado, Apricot, Macadamia, Sesame) exhibit highly moisturising properties coupled with glycerin to help retain moisture. To further alleviate irritable, dry skin Phytolea™ Chia ‘The miracle seed’ utilises its vegetarian sources of omega 3 fatty acids to improve skin hydration
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Gentle Cleansing Gum

This novel textured cleanser is transformative when it comes into contact with water. Watch the video which demonstrates how this gum turns to a gentle milk once it has been washed off. 

Formulation details


  • Facial care - General

Phase type

  • Multiple phase dispersed


  • Creamy


  • Paste / putty


  • Opaque


  • Aluminium-free
  • Chloride-free
  • Green / sustainable / biobased / natural
  • Luxury
  • PEG-free
  • Phosphate-free
  • Silicone-free
  • Sulfate-free

Consumer benefit

  • Cleansing
  • Moisturising
  • Nourishing
  • Softening


  • UK
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