Gentle Cleansing Gum
This unique sensory was inspired using Arlacel™ LC, an oil-in-water emulsifier which is used to maintain the viscosity and texture of this cleanser. Once applied to a dry face, it turns into a gentle cleansing milk when water is added. Pacifeel™ by Sederma helps soothe sensitive and reactive skin whilst protecting from irritants. Whilst cleansing, the inclusion of several Seaton’s oils (Avocado, Apricot, Macadamia, Sesame) exhibit highly moisturising properties coupled with glycerin to help retain moisture. To further alleviate irritable, dry skin Phytolea™ Chia ‘The miracle seed’ utilises its vegetarian sources of omega 3 fatty acids to improve skin hydration
Gentle Cleansing Gum
This novel textured cleanser is transformative when it comes into contact with water. Watch the video which demonstrates how this gum turns to a gentle milk once it has been washed off.
Formulation details
Applications
- Facial care - General
Phase type
- Multiple phase dispersed
Textures
- Creamy
Formats
- Paste / putty
Transparency
- Opaque
Concepts
- Aluminium-free
- Chloride-free
- Green / sustainable / biobased / natural
- Luxury
- PEG-free
- Phosphate-free
- Silicone-free
- Sulfate-free
Consumer benefit
- Cleansing
- Moisturising
- Nourishing
- Softening
Laboratory
- UK
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