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Personal Care
Personal Care

Shape and Play Cleansing Sand

This bright, playful cleansing sand will appeal to kids and adults of all ages. For use on the face or body, this sandy formula includes ViscOptima™ SE to ensure a stable formulation which can be shaped and moulded as you please. On addition of water, the sand which has a mild exfoliating action, melts into a milky lotion to gently cleanse the skin and leave a soft smooth feel. This formulation includes the 100% naturally derived NatraGem™ S140 NP, a versatile solubiliser and effective cleanser with proven counter irritancy benefits. Phytolea™ Lime is also 100% naturally derived and can clean and tone the skin, leaving it feeling sparkling with energy.
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Shape and Play Cleansing Sand

The Shape and Play Cleansing Sand was developed by our UK formulation team for a playful twist on traditional cleansers. This formulation would really help stand out from the crowd and be a point of differentiation. This video demonstrates the texture and playful aspect of this formulation that transforms upon contact with water. Down the guide formulation to find out more.

Formulation details


  • Facial care - Cleansers & toners

Phase type

  • Multiple phase dispersed


  • Powdery


  • Powder (incl. compact, loose, pressed & baked)


  • Opaque


  • Cold process
  • Silicone-free
  • Vegetarian / suitable for vegan
  • Water conscious

Consumer benefit

  • Cleansing
  • Exfoliation


  • UK
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