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Personal Care

Transformative Multiuse Cleanser

Multi-purpose products have been taking the Personal Care industry by storm so what’s not to like about this single go-to skin care product that has the convenience of less time, less waste and less clutter! A bathroom staple, this clever unisex formulation uses minimal ingredients and can be used on skin of all ages and types, whether it be as a luxurious transformative cleanser, a quick-wash off cleansing solution, or a pre-shave cleanse. Cithrol™ 10GTIS, ensures oils and impurities are immediately emulsified upon contact with water, allowing them to be effortlessly washed away. The addition of OleoCraft™ HP-31 gives the formulation its gel-like structure. Lipexel™ counteracts the impact cleansing can have by restoring the skin’s natural lipidic film and also provides optimal hydration. Phytessence™ Margosa contains limonoids, polyphenols and volatile cyclic sulphides which help to provide anti-bacterial benefits to the skin.
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Formulation details


  • Facial care - Cleansers & toners

Phase type

  • Multiple phase dispersed


  • Transformative


  • Gel & jelly


  • Translucent


  • Aluminium-free
  • Chloride-free
  • Phosphate-free
  • Preservative-free
  • Silicone-free
  • Sulfate-free
  • Water conscious

Consumer benefit

  • Cleansing
  • Mild


  • UK
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