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Sensory in Formulation Science

The first touch of a personal care formulation is experienced at a level beyond language, but quickly the consumer will begin to describe their opinions using language that may vary by demographic. 

At Croda we understand the key role that sensory plays in beauty and personal care. As such, we have global teams dedicated to tactile sensory and texture, who provide reliable data to support the entire lifecycle of formulation development and innovation. 

Woman applying white lotion to top of left hand

The science of sensory influences many stages of the lifecycle of a formulation.  

We see sensory in action from the moment new ingredients are developed and then incorporated into formulations, through to the way formulations are marketed and sold for use by the consumer. 

In addition to our dedicated sensory and textures labs, we also have multiple trained sensory panels across the globe. Sensory methodologies are constantly evolving to address industry’s research needs and Croda is at the forefront. We are well-equipped to assist in the selection of ingredients for the creation of formulations, with targeted sensories. 

Sensory Lab in Singapore 

The Centre of Innovation for Sensory Science, located in Singapore, allows us to access the strong sensory trends within skin care in Asia, while prioritising our existing sensory portfolio and driving knowledge and innovation in this area. We have a trained and regularly calibrated panel of technical sensory experts that produce objective measurements on given sensorial attributes. Using our access to data driven decision-making, this lab pushes boundaries, imagining a world with limitless possibilities in sensory to deliver an exceptional consumer experience.  

Textures Lab in France 

The Centre of Innovation for Texture Science, located at our Sederma facility in Le Perray en Yvelines, France, focuses on creating new, unique textures through our understanding of ingredient combination. This lab is strategically sited with Sederma, offering both a direct connection to these unique and specialised active ingredients, as well as offering proximity to the high-end and cutting-edge trends within formulation texture coming from France. This lab offers a unique advantage for our customers for both advanced ingredients and formulation development.

SenStories™

The first touch is experienced at a level beyond language, but quickly the consumer will begin to describe their opinions using descriptors that may vary by demographic. How does the language of the consumer relate to the pre-defined technical language of the skin-care formulator? How can this information enhance the product development process?  

SenStories utilises reliable, reproducible methodology to connect insights on consumer perception and language choice with the knowledge that ingredient combination and colloidal structure are responsible for a given sensory. This enables predictive ingredient selection for the development of formulations with targeted, desired sensories - saving the formulator valuable time whilst ensuring alignment with consumer expectations.

 

cosmetic formulation utilising natural ingredients to create on trend formulations

Formulation finder

Discover new formulation ideas for beauty and personal care that are trending at the moment. Get some formulation inspiration here.

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SenStories™ Selector Tool

Predictive ingredient selection for the development of formulations with targeted sensories

SenStories™ utilises reliable, reproducible methodology to connect insights on consumer perception and language choice with the knowledge that ingredient combination and colloidal structure are responsible for a given sensory. This tool enables predictive ingredient selection for the development of formulations with targeted, desired sensories - saving the formulator valuable time whilst ensuring alignment with consumer expectations.
Learn More

SenStories Emulsifier Systems

Beauty and Personal Care at Croda showing girl with healthy hair and skin

Arlacel™ 165

A versatile nonionic oil-in-water emulsifier mainly used in non-polar oil phases Can be the sole emulsifier for mildly acidic oil-in-water creams and lotions <br /><br /> Croda considers the RSPO’s.....

Arlacel™ LC

Arlacel™ LC

Naturally derived and approved natural oil-in-water emulsifier which imparts a light skin feel. Can be used to control viscosity and improve water resistance of formulations.

Brij™ S2

Brij™ S2

Polyoxyethylene fatty ether derived from stearyl alcohols designed to emulsify and produce stable dispersions of cosmetic materials Forms liquid crystals with Brij S721 Arlamol PS15E & cetostearyl.....

Brij™ S721

Brij™ S721

Polyoxyethylene fatty ether derived from stearyl alcohols designed to emulsify and produce stable dispersions of cosmetic materials Forms liquid crystals with Brij S2 Arlamol PS15E & cetostearyl.....

NatraGem™ E145  NP

NatraGem™ E145 NP

NatraGem E145 NP is a versatile high HLB oil-in-water emulsifier effective in the creation of sprayable to pourable lotions Designed to be robust NatraGem E145 NP is the perfect emulsification.....

NatraGem™ EW

NatraGem™ EW

NatraGem EW is a highly effective emulsifying wax designed offer outstanding efficiency and versatility With an excellent electrolyte tolerance and compatibility with both high and low polarity oils.....

Span™ 20

Span™ 20

Sorbitan ester widely used in personal care products Most hydrophilic of the range soluble in many fatty compositions and solvents Acts as a co-emulsifier in O/W emulsions suitable for skin care.....

Span™ 60

Span™ 60

O/W co-emulsifier Recommended for the emulsification of fatty alcohols esters minerals and silicone oils Ideal for skin creams and lotions Vegetable-derived Approved natural by Ecocert <br.....

Tween™ 60

Tween™ 60

Produces stable O/W emulsions especially when combined with Span 60 and cetostearyl alcohol or other fatty alcohols Excellent for the emulsification of esters minerals and silicone oils.....

Beauty and Personal Care at Croda showing girl with healthy hair and skin

Versaflex™ V-150

O/W emulsifying and stabilisation system based on food-approved emulsifiers and biopolymers Stabilises emulsions of every type of oily material in water irrespective of its required HLB Used in.....

Get in touch to learn more about out sensory methodologies