Indie Beauty | Croda Personal Care

Our infographic includes the pro tips and resources you need to build your sustainable indie beauty brand.

It's time to build the sustainable beauty brand you want.

Whether you are at the beginning of your journey or you have already launched your own brand, it's time to design a sustainability strategy that matches your vision. The key to having a sustainable indie beauty brand is building a foundation for every step of your business to thrive.

This infographic is for you if:

You want to find ways to be a sustainable indie beauty brand
You are interested in upcoming trends in the personal care industry
You want to be more transparent with your customers
You want to learn more about sustainable ingredients

Inside our free "How to Incorporate Sustainability into Your Indie Beauty Brand" infographic, we share 6 ways to develop a sustainable approach to your current operations and guide you through actionable steps you can take right now.

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Our Story

Croda was founded in 1925 by an entrepreneur, Mr. Crowe, and a chemist, Mr. Dawe, to refine wool grease from the growing Yorkshire wool trade into lanolin. Their unique partnership and collaboration sparked innovation and inspiration that shaped Croda’s future forever. With sustainability at our core, we partner with our customers and suppliers to turn exciting ideas into amazing beauty solutions. Try us, the possibilities are endless.

Sustainability at our Core

From our very first product, Lanolin, a very natural and sustainable ingredient, Croda has been on the forefront of sustainability. Over 90 years later, around 61% of our raw materials still come from natural, renewable sources. We are focused on full transparency with our customers and our suppliers using the 12 principles of green chemistry and the UN sustainable goals to drive our sustainability programs. At Croda, we do the right thing even when no one is looking.

Indie Beauty Solutions

We work with some of the most successful Indie brands out there and we pride ourselves in supporting their brand efforts from conception to commercialization. We understand the need to deliver a high quality, sustainable product quickly to the market. Whether you are looking for world-leading actives from Sederma or ethically sourced botanicals from Crodarom, we can help you select the right solution for your brand. Yes, we will help with formulation development. Yes, we will help with claim substantiation. And yes, we will be there to guide you through the regulatory minefield. Don’t worry, we’ve got your back.