Indie Beauty | Croda Personal Care

Discover naturally-derived ingredient solutions for today's beauty consumer

Protect and enhance your clean formulations with critical ingredients that provide safety and quality of the formulation without sacrificing on performance.

We are so excited to share the good news. Looks who's joined the Croda family, Alban Muller, a leader in clean formulation ingredients and botanicals. If you are looking for a pure, natural preservative or a sensorial alternative to silicone to use in your clean formulations...download our product overview sheets and request a meeting at indiebeauty@croda.com.

For non-US countries, please contact your Alban Muller local distributor.

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Our Story

Croda was founded in 1925 by an entrepreneur, Mr. Crowe, and a chemist, Mr. Dawe, to refine wool grease from the growing Yorkshire wool trade into lanolin. Their unique partnership and collaboration sparked innovation and inspiration that shaped Croda’s future forever. With sustainability at our core, we partner with our customers and suppliers to turn exciting ideas into amazing beauty solutions. Try us, the possibilities are endless.

Sustainability at our Core

From our very first product, Lanolin, a very natural and sustainable ingredient, Croda has been on the forefront of sustainability. Over 90 years later, around 61% of our raw materials still come from natural, renewable sources. We are focused on full transparency with our customers and our suppliers using the 12 principles of green chemistry and the UN sustainable goals to drive our sustainability programs. At Croda, we do the right thing even when no one is looking.

Indie Beauty Solutions

We work with some of the most successful Indie brands out there and we pride ourselves in supporting their brand efforts from conception to commercialization. We understand the need to deliver a high quality, sustainable product quickly to the market. Whether you are looking for world-leading actives from Sederma, ethically sourced botanicals from Crodarom, or natural alternative ingredients from Alban Muller, we can help you select the right solution for your brand. Yes, we will help with formulation development. Yes, we will help with claim substantiation. And yes, we will be there to guide you through the regulatory minefield. Don’t worry, we’ve got your back.