Indie Beauty at Croda
Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…
Everything You Need to Know About Formulating for Indie Beauty Brands
Today's beauty landscape is all about meeting very specific consumer needs. Each consumer persona has a unique set of ideals, values and needs from their beauty and personal care products. That means formulation development needs more attention than ever.
Our new 50-page e-book Everything You Need to Know About Formulating for Indie Beauty Brands is HERE! We're excited to share with you this new e-book that will help you navigate all the different steps and facets to formulating in beauty and personal care.
📖For a limited time, download your copy of our Everything You Need to Know About Formulating for Indie Beauty Brands e-book.
Indie Beauty Solutions
We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.
Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.
“Consumers have made it clear that sustainability and eco-friendly alternatives aren’t a nice to have, they are a must-have. Our continued work on this front has positioned us to lead indies and large strategics alike in developing cutting-edge products that resonate with the changing expectations of consumers.”
-Donna Petretti, Marketing Manager
Learn more about our sustainability initiatives in our featured Beauty Independent article, How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands.
Our technical library has product statements to help you prepare for the new legislation, including:
- Natural content (ISO 16128)
- Manufacturing process
- Raw material origin
- and much more!
Visit our Technical Library Here
Come chat with us at the next indie beauty event!
FLSCC Sunscreen Symposium 2023September 13-15, 2023 | Disney Yacht & Beach Club
CosmoprofJuly 11-13, 2023 | Las Vegas, Nevada
Beauty Trends 2024Get ahead of the game with new concepts for successful cosmetics products
2024 will be shaped by freedoms! Crodarom and Alban Muller invite you to discover three new beauty concepts that may be game changer next yearRead more
Croda’s Textured Hair Routine Formulation Kit – an answer to the specific needs of people with textured hair
Croda recently organised a hair care focus group in Sao Paulo, Brazil, amongst consumers with different curl types. It helped us to learn more about people with textured hair experiences, challenges, and needs, and inspired us in the creation of a ‘Textured Hair Routine Formulation Kit’.Read more
Sun care trends – what’s on the horizon?
As well-being and healthy skin remain at the core of sun care, science backed claims across categories will be essential in the growth of this vibrant market. Brands need to stay abreast of what is trending in the market to meet consumer needs, and at Croda we are here to help. Read our blog to find out more.Read more