Indie Beauty at Croda
Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…
Clear Beauty & Hairstyling
According to SPATE, there is an average of 17.4 million searches for hairstyling products per month in the last year.
That's why at Croda, we are embracing the resurgence of hairstyling while bringing you transparency and clarity on top trends.
Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. People genuinely missed the getting ready process—from showering to picking out an outfit to hairstyling and makeup, the yearning for the ritual has re-emerged with vigour. Any time a trend resurges, there are bound to be outliers that stand out among the rest.
📖For a limited time, download your copy of the Top 6 Hairstyling Trends of 2022 Infographic.
Indie beauty solutions for hairstyling
13 items available
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Apiscalp®
Apiscalp® has been designed to provide beauty and comfort to both oily scalp and dry scalp. Apiscalp® fights against dandruff, itching, dryness and hyperseborrhea. From a natural origin, Apiscalp® offers...
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ChromAveil®
ChromAveil protects the hair from the damaging effects caused by exposure to sunlight. Giving colour protection benefits to dyed hair from UVA absorbance and protecting the mechanical properties of the...
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Crodabond™ CSA
This 100% naturally derived film-former and adhesive polymer that provides multiple benefits for both hair care and colour cosmetic applications. It is able to smooth and seal lifted cuticles, repair split...
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Crodarom® Cider Vinegar EC
A recognised grandmothers remedy, dedicated to unbalanced skin prone to seborrheic or acne, and greasy hair with dandruff, made from French cider vinegar.
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MiruStyle™ MFP PE
Provides excellent retention without affecting the feel or sheen of the hair. Reduces frizz and static flyaway in leave-in styling products, shampoos and conditioners.
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Nutrinvent Balance™
Nutrinvent Balance employs novel encapsulation technology to provide the targeted delivery and controlled release of actives onto the scalp and hair, to deliver instant improvements in scalp oiliness.
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SensaLuxe™ DF
With consumers increasingly looking to limit the impact they have on the world around them, SensaLuxe DF is a naturally derived, biodegradable active that delivers consumer perceivable improvements, for...
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Silverfree™
This biomimetic peptide supports the progressive restoration of the original hair pigmentation with a remnant effect, while protecting it from oxidative damage.
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VibraRiche™
A patented liquid technology that offers hair colour formulators the advantage of delivering shiny, more vibrant, and longer lasting colour to the consumer.
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Volarest™ FL
Enhance the consumer experience of your brand by introducing Volarest FL into your emulsion or aqueous-based cosmetic formulation. Volarest FL is a truly unique polymer providing benefits for both the...
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Voluminis™
Novel copolymer of hydrolysed wheat protein and a cationic monomer that delivers exceptional hair volume from rinse-off conditioners. Hair looks and feels fuller, without frizz.
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Indie Beauty Solutions
We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.
Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.
Double serum mask-net
Ecodermine™ Pacifeel® & Matrixyl® 3000This double serum mask-net is so useful and easy to use: just shake and spray! It offers a holistic approach to offer healthy skin.
SOS hand and arm ampoule
with NG Shea unsaponifiable™ and Senestem™This SOS hand and arm ampoule is ideal to relieve these highly solicited parts of the body thanks to its fresh and soft texture.
No-rinse cleansing gel
with NG Kombuchka™ & Synchrolife™This no-rinse transformative cleansing gel has a clear texture synonymous for purity. Show off radiant & revitalized skin!
Upcoming indie beauty events
Beauty Connect LA 2022
November 2-3 | Los Angeles, CaliforniaBeauty Connect LA is returning to Los Angeles in November to connect 350+ beauty decision makers, disrupters, and strategic partners for 2 days of networking and industry-curated content.
MakeUp in New York
September 14-15, 2022 | New York City, New YorkMakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.
Hairstyling is back—along with increased socialising and appreciation for aesthetic
The resurgence of hairstyling is upon us! Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. The desire to get done up is stronger than ever, causing a significant spike in hairstyling trends. From liquid hair to protective styles, we cover the top trends for 2022.
Read moreHair shine and colour vibrancy: a unique methodology to validate hair care formulations
Luscious, shiny hair is at the top of most consumers’ wish lists when it comes to their beauty care routine and is an important visual indicator that their hair is in good condition. Learn more about the characterisation of shiny hair and colour vibrancy, factors that can impact the visual appearance of our tresses and our unique methodology that can help to quantify these claims.
Read moreThe science of hair strength: the key to developing consumer relevant hair care formulations
The desire for strong, healthy hair transcends all hair types and consumer demographics, a sentiment which illustrates the inseparable link between these two attributes in the mind of consumers. Learn more about the science of hair strength, and how the efficacy of our innovative hair strengthening ingredients are validated to deliver consumer perceivable hair care formulations.
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Stay in touch!
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@katie_and_the_chemists | @crdbeautycrewFrom GRWM to behind the scenes in the lab, stay up-to-date on all beauty and personal care trends. Join Katie and the beauty crew as they decode personal care ingredients and formulations.