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Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging beauty brands. Be the first to hear about new beauty trends, register for upcoming indie events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more..

Introducing Clear Beauty

According to a recent poll on our Instagram Story, 60% of respondents believe that ingredient functionality and sourcing are top concerns for consumers.

That's why at Croda, we are embracing Clear Beauty - 
where transparency meets personal care science.

📖 Check out our NEW 60-page e-Book to help you become a Clear Beauty brand: 

Everything You Need to Know About Lab-Created and Natural Ingredients

Created in partnership with Lion Heart Media, this e-Book will give you access to why natural and synthetic ingredients are beneficial for your product development, how to promote the science behind lab-created ingredients, which questions to ask your ingredient supplier to become a transparent brand, a step-by-step process to selecting your ingredients, and more. 

For a limited time, download your free copy below. 

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Indie beauty solutions

We are a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and beauty market. 

Upcoming indie beauty events

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Beauty Connect: Personalized Beauty USA

March 30-31, 2022 | San Francisco, California

Explore the novel ways brands are personalizing their products and how to implement them into your products at our innovation sessions, and dive into the personalized product development or customer experience tracks to personalize your event experience.

Register now
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Suppliers' Day

May 3-4, 2022 | New York City, New York

With a focus on sustainability and science, this event is a must-see for all of those involved in the personal care industry with exhibitors, speakers and attendees from leading companies around the globe.

Register now

The latest blogs for indie beauty brands

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Formulating cosmetics for the conscious consumer

The Covid-19 pandemic has accelerated the rise of conscious consumerism and mindful consumption. Conscious consumers have a holistic approach to purchasing decisions with specific expectations from...

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‘What’s Your Purpose?’ Discover how sustainability is evolving the Personal Care industry with Mintel

In our first episode of ‘What’s Your Purpose?’, our new Beauty Care Sustainability podcast, we spoke about sustainability trends with Andrew McDougall, Mintel’s Director of Beauty and Personal Care...

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Sulphates in the Personal Care industry - myth busting

Sulphates have acquired a negative consumer perception in recent years and, as a result, can carry some negative connotations. But why are these ingredients demonised in the mind of consumers, and...

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Introducing Purposeful Beauty™

Introducing ‘Purposeful Beauty’ – the newly formed identity that will cover our Personal Care sustainability initiatives. Through Purposeful Beauty, we have made it our mission to create ethical and...

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How TikTok colour cosmetic trends are influencing the Generation Z beauty industry

The upcoming Generation Z beauty industry is undeniably shaped by TikTok makeup trends arising from content creators and TikTok influencers. Learn the latest colour cosmetic trends and how our...

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resilient woman

Resilient beauty and the consumer desire to ‘bounce back’ in 2022

The pandemic introduced the notion of resilience to many consumers, and they now have greater appreciation of the impact their choices can have on their hair and skin. They are empowered to find...

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Stay in touch!

Follow Croda Personal Care on Instagram for the latest in cosmetic ingredients, beauty trends, and updates in the personal care industry conveniently at your fingertips!
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