Indie Beauty | Croda Personal Care

Be inspired with ingredients and formulations for the Self-Care beauty trend!

We've made it easy to navigate ingredients, formats and textures for the self-care beauty trend.

Dive into the "8 Creative Ways to Formulate for Self-Care & Wellness" guide to get access to 20+ ingredients and 8 specially chosen formulation inspirations to help you create the best self-care product for your indie beauty brand. From oils, to decadent creams, to face masks and more, you'll be able to find a variety of applications for self-care in this guide.

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Our Story

Croda was founded in 1925 by an entrepreneur, Mr. Crowe, and a chemist, Mr. Dawe, to refine wool grease from the growing Yorkshire wool trade into lanolin. Their unique partnership and collaboration sparked innovation and inspiration that shaped Croda’s future forever. With sustainability at our core, we partner with our customers and suppliers to turn exciting ideas into amazing beauty solutions. Try us, the possibilities are endless.

Sustainability at our Core

From our very first product, Lanolin, a very natural and sustainable ingredient, Croda has been on the forefront of sustainability. Over 90 years later, around 61% of our raw materials still come from natural, renewable sources. We are focused on full transparency with our customers and our suppliers using the 12 principles of green chemistry and the UN sustainable goals to drive our sustainability programs. At Croda, we do the right thing even when no one is looking.

Indie Beauty Solutions

We work with some of the most successful Indie brands out there and we pride ourselves in supporting their brand efforts from conception to commercialization. We understand the need to deliver a high quality, sustainable product quickly to the market. Whether you are looking for world-leading actives from Sederma or ethically sourced botanicals from Crodarom, we can help you select the right solution for your brand. Yes, we will help with formulation development. Yes, we will help with claim substantiation. And yes, we will be there to guide you through the regulatory minefield. Don’t worry, we’ve got your back.