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Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging beauty brands. Be the first to hear about new beauty trends, register for upcoming indie events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more..

Introducing Clear Beauty

According to a recent poll on our Instagram Story, 60% of respondents believe that ingredient functionality and sourcing are top concerns for consumers.

That's why at Croda, we are embracing Clear Beauty - 
where transparency meets personal care science.

📖 Check out our NEW 60-page e-Book to help you become a Clear Beauty brand: 

Everything You Need to Know About Lab-Created and Natural Ingredients

Created in partnership with Lion Heart Media, this e-Book will give you access to why natural and synthetic ingredients are beneficial for your product development, how to promote the science behind lab-created ingredients, which questions to ask your ingredient supplier to become a transparent brand, a step-by-step process to selecting your ingredients, and more. 

For a limited time, download your free copy below. 

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Upcoming indie beauty events

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MakeUp in Los Angeles

February 23-24, 2022 | Los Angeles, California

MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products. From the upstream of the skincare and makeup industries, professionals are taking this unique opportunity to discover and share around innovations and trends with a micro-targeted BtoB public, in an optimized format. Skincare and Makeup products are the core of the show!

Register now
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Beauty Connect: Personalized Beauty USA

March 30-31, 2022 | San Francisco, California

Explore the novel ways brands are personalizing their products and how to implement them into your products at our innovation sessions, and dive into the personalized product development or customer experience tracks to personalize your event experience.

Register now
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Our story

Croda was founded in 1925 by an entrepreneur, Mr. Crowe, and a chemist, Mr. Dawe, to refine wool grease from the growing Yorshire wool trade into lanolin. Their unique partnership and collaboration sparked innovation and inspiration that shaped Croda's future forever. With sustainability at our core, we partner with our customers and suppliers to turn exciting ideas into amazing beauty solutions. Try us, the possibilities are endless.

Sustainability at our Core Independent Beauty woman surrounded by leaves

Sustainability at our core

From our very first product, Lanolin, a very natural and sustainable ingredients, Croda has been at the forefront of sustainability. Over 90 years later, around 61% of our raw materials still come from natural, renewable sources. We are focused on full transparency with our customers and our suppliers using the 12 principles of green chemistry and the UN sustainable goals to drive our sustainability programs. At Croda, we do the right think even when no one is looking. 
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Indie beauty solutions

We are a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and beauty market. 

The latest blogs for indie beauty brands

Our EMEA Highlights from 2021

Croda Personal Care’s highlights for 2021 that include new product launches formulation expertise company news This includes three exciting new acquisitions as well as events trend and.....

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Croda personal care exhibition staff on stand

The Return of the Exhibition?

With exhibitions returning in 2021, how have these changed in light of the Covid-19 pandemic and will they continue to be a success?

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eye makeup inspired by the 2022 colour of the year very peri

Colour of the year 2022, this year’s colour cosmetic trend

As society grapples with unprecedented change since the pandemic explore Pantone’s colour of the year for 2022 Very Peri signals a new era of hope and reflects how our physical and digital lives.....

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woman doing a self-care beauty routine

Beauty in simplicity

In the past year we have seen a dramatic shift in buying behaviours Many consumers have faced stress uncertainty and feelings of isolation during the unprecedented times of Covid-19 which have.....

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mature happy women touching healthy hair

Four reasons why conditioning ingredients are essential for maintaining healthy hair

Regardless of texture or colour healthy hair is something we all strive for when it comes to beauty maintenance Learn more about how everyday stresses can impact our hair and why conditioning is.....

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Two males working at Alban Muller on the Zeodration process

Zeodration process for powdered botanical extracts

Find out why Zeodration is a key technological advance for the botanical market and how it works to obtain pure dry concentrates.

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Stay in touch!

Follow Croda Personal Care on Instagram for the latest in cosmetic ingredients, beauty trends, and updates in the personal care industry conveniently at your fingertips!
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