Smart science to improve lives™
Personal Care
Personal Care

Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…

The Wake-Up of Makeup

With consumers out and about once more, the simple act of putting on makeup and getting ready to finally leave the house is reigniting the makeup industry.

That's why at Croda, we are capitalizing on colour cosmetics trends while maintaining transparency and clarity throughout the process.

Masks are off, lips are bright, and the world of colour cosmetics is booming once again! The top makeup trends of 2022 range from natural beauty to fun, bold colours, while always keeping convenience top of mind. The combination of a relaxation of COVID-19 restrictions and a desire for routine is set to drive immense growth in the beauty and personal care industry, especially colour cosmetics.

📖For a limited time, download your copy of the Wake-up of Makeup Trends Presentation.

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Indie Beauty Solutions

We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market. 

technical library

Top requested documents readily available for download, including:

  • Prop-65
  • Natural content (ISO 16128)
  • Manufacturing process
  • Raw material origin
  • and much more!

Visit our Technical Library Here

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indies skin barrier repair cream

Supple and Protected Skin Barrier Repair Cream

Daily facial moisturizer for skin protection & repair

indie beauty aloe vera shampoo

Aloe Vera Nourishing Scoopable Shampoo

Add excitement to your hair care routine!

blurring stick

Naturally Boosted Blurring Stick

More than 90% derived natural, PEG-free, & water conscious!

Check out our YouTube channel ⬇



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Upcoming indie beauty events

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Beauty Connect LA 2022

November 2-3 | Los Angeles, California

Beauty Connect LA is returning to Los Angeles in November to connect 350+ beauty decision makers, disrupters, and strategic partners for 2 days of networking and industry-curated content.

Register now
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MakeUp in LA

February 16-17, 2023 | Los Angeles California

MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.

Register now