Indie Beauty at Croda
Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…
Glow 360: Head-to-Toe Skincare & Hygiene
In recent years, skincare has experienced an unprecedented surge in popularity, as people increasingly recognize the transformative power of self-care and embrace the confidence-boosting effects of a radiant complexion from head-to-toe.
Our new, exclusive Trend Report, Glow360°: Head-to-Toe Skincare & Hygiene tackles facial skincare, male skincare, body care, acne care, and the deodorant market.
📖For a limited time, download your copy of our Glow360° trend report.
Download our eBooks!
Everything You Need to Know About Formulating for Indie Beauty Brands
Everything You Need to Know About Lab-Created and Natural Ingredients
Everything You Need to Know About Working With Contract Manufacturers
Indie Beauty Solutions
We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.
Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.
Glow360° Head-to-Toe Skincare & Hygiene
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“Consumers have made it clear that sustainability and eco-friendly alternatives aren’t a nice to have, they are a must-have. Our continued work on this front has positioned us to lead indies and large strategics alike in developing cutting-edge products that resonate with the changing expectations of consumers.”
- Donna Petretti, Marketing Manager
Learn more about our sustainability initiatives in our featured Beauty Independent article, How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands.Read more
Our technical library has product statements to help you prepare for the new legislation, including:
- Natural content (ISO 16128)
- Manufacturing process
- Raw material origin
- and much more!
Demystifying and interpreting cosmetic regulations
Come chat with us at the next indie beauty event!
FLSCC Sunscreen Symposium 2023September 13-15, 2023 | Disney Yacht & Beach Club
MakeUp in New YorkSeptember 20-21, 2023 | Javits Center, NYC
The future of Skin Care: Connecting health, science and tradition
'Skintellectual' consumers are shaping future trends in skincare and there is a strong interest in sustainable solutions focused on skin health, protection and microbiome mixed with science-backed and tradition inspired ingredients.Read more
How Asia trends are evolving the game of men’s beauty
It has been well-acknowledged that the global pandemic significantly changed the beauty and personal care consumers behaviour and landscape. Though not a new concept, men’s grooming had been uncommon before. The market expansion and growing demand of men’s skincare are breaking down old, traditional and masculine norms; men have progressed to be more receptive of beauty and self-care. It is no longer limited to hairstyling or facial hair grooming.Read more
The Beauty Snacking trend: adding self-care moments to your beauty routine
The beauty snacking trend encourages consumers to take small self-care moments that improve their emotional wellbeing and the health of their skin and hair. Explore our ideas for making beauty snacking part of your day, including eye contour hydrogel patches and a me-time mask.Read more