Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…

One Croda Collection

Consumers asked, Croda listened! The new One Croda Collection addresses industry needs and showcases the versatility of our products and formulations. This collection is about much more than just appeasing consumer desires and hopping on the latest beauty trend—it’s about actively making a difference in the beauty and personal care business to transform into a more inclusive, responsible, and sustainable industry.

With features from our chassis, actives, fragrances, and botanical extracts, these formulations embody Croda’s mission to use Smart science to improve lives^TM.

📖For a limited time, download your copy of the One Croda Collection Infographic to request samples.

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Indie Beauty Solutions

We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.

“Consumers have made it clear that sustainability and eco-friendly alternatives aren’t a nice to have, they are a must-have. Our continued work on this front has positioned us to lead indies and large strategics alike in developing cutting-edge products that resonate with the changing expectations of consumers.”

-Donna Petretti, Marketing Manager

Learn more about our sustainability initiatives in our featured Beauty Independent article, How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands.

Our technical library has product statements to help you prepare for the new legislation, including:

Prop-65
Natural content (ISO 16128)
Manufacturing process
Raw material origin
and much more!

Visit our Technical Library Here

Chemist Confessions and Croda present: Peptides in skincare! What do they actually do for you?

Come chat with us at the next indie beauty event!

NYSCC Suppliers' Day 2023

May 2-3, 2023 | Javits Center, NYC

Supplier's Day is a 2-day event which offers an excellent opportunity to present new products as well as discuss the latest innovations with technical, marketing, and business associates from around the world!

Cosmoprof

July 11-13, 2023 | Las Vegas, Nevada

Cosmoprof North America (CPNA) serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.

Top 5 consumer expectations for indie beauty brands in a post Covid era

As a result of greater environmental awareness and focus on their health and wellness, today’s consumers are spending more time researching the products and brands that align with their holistic lifestyle. Check out this blog article where we highlight key consumer expectations for Indie Brands in the upcoming post-covid era.

Formulating cosmetics for the conscious consumer

The Covid-19 pandemic has accelerated the rise of conscious consumerism and mindful consumption. Conscious consumers have a holistic approach to purchasing decisions with specific expectations from beauty brands formulating new products. These consumers look for brands that deliver on their promised values, putting planet and people considerations as critical as products. Agile brands committed to key values and transparency will thrive long term in this new normal. This blog will review key considerations for brands to address the conscious consumer expectations for a successful product launch.

How to get formulators and consumers speaking the same sensory language using syntax and semantics

Croda sensory expert, Dr Jasmine Leong, explores how the sensory language associated with formulating skin care products can differ between technical aesthetics (or syntax) and consumer adjectives (or semantics).