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Indie Beauty at Croda

Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…

Clear Beauty & Hairstyling

According to SPATE, there is an average of 17.4 million searches for hairstyling products per month in the last year. 

That's why at Croda, we are embracing the resurgence of hairstyling while bringing you transparency and clarity on top trends.

Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. People genuinely missed the getting ready process—from showering to picking out an outfit to hairstyling and makeup, the yearning for the ritual has re-emerged with vigour. Any time a trend resurges, there are bound to be outliers that stand out among the rest. 

📖For a limited time, download your copy of the Top 6 Hairstyling Trends of 2022 Infographic.

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indie beauty solutions
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Indie Beauty Solutions

We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.

Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market. 

Upcoming indie beauty events

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Cosmoprof North America

July 12-14 2022 | Las Vegas, Nevada

You can find an extensive array of finished cosmetics and personal care items from around the world. This section also showcases new products and established brands from major U.S. manufacturers and an all-inclusive variety of companies from Asia, Europe, and South America.

Register now
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MakeUp in New York

September 14-15, 2022 | New York City, New York

MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.

Register now
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Stay in touch!

Follow Croda Personal Care on Instagram for the latest in cosmetic ingredients, beauty trends, and updates in the personal care industry conveniently at your fingertips!
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Check out our YouTube channel ⬇

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We're on TikTok!

@katie_and_the_chemists | @crdbeautycrew

From GRWM to behind the scenes in the lab, stay up-to-date on all beauty and personal care trends. Join Katie and the beauty crew as they decode personal care ingredients and formulations.

Follow us on TikTok