Indie Beauty at Croda
Indie Beauty at Croda is an educational portal for new and emerging indie beauty brands. Be the first to hear about new indie beauty trends, register for upcoming indie beauty events, and get access to our exclusive free content curated for indie beauty brands including e-books, trend reports, formulation guides, and more…
Clear Beauty & Hairstyling
According to SPATE, there is an average of 17.4 million searches for hairstyling products per month in the last year.
That's why at Croda, we are embracing the resurgence of hairstyling while bringing you transparency and clarity on top trends.
Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. People genuinely missed the getting ready process—from showering to picking out an outfit to hairstyling and makeup, the yearning for the ritual has re-emerged with vigour. Any time a trend resurges, there are bound to be outliers that stand out among the rest.
📖For a limited time, download your copy of the Top 6 Hairstyling Trends of 2022 Infographic.
Indie beauty solutions for hairstyling
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Indie Beauty Solutions
We are a sustainable indie beauty solutions provider to the Beauty and Personal Care industry. Using smart science, we partner with indie brands to create, formulate and develop safe and effective products in the most sustainable way. Our mission is Smart science to improve lives™.
Our five main brands, Croda, Sederma, Crodarom, Alban Muller International, and Parf'ex continuously invest in research and development with a constant focus on the changes that are happening in consumer routines and behaviours to remain market relevant. Always a step ahead when it comes to innovation, we are recognized for creative solutions to meet the demands of today's consumers and future trends in the cosmetics and indie beauty market.
Upcoming indie beauty events
Cosmoprof North AmericaJuly 12-14 2022 | Las Vegas, Nevada
You can find an extensive array of finished cosmetics and personal care items from around the world. This section also showcases new products and established brands from major U.S. manufacturers and an all-inclusive variety of companies from Asia, Europe, and South America.
MakeUp in New YorkSeptember 14-15, 2022 | New York City, New York
MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products.
Hairstyling is back—along with increased socialising and appreciation for aesthetic
The resurgence of hairstyling is upon us! Thanks to lessening COVID-19 restrictions and warmer weather, people are itching to get out and about more than ever. The desire to get done up is stronger than ever, causing a significant spike in hairstyling trends. From liquid hair to protective styles, we cover the top trends for 2022.Read more
Hair shine and colour vibrancy: a unique methodology to validate hair care formulations
Luscious, shiny hair is at the top of most consumers’ wish lists when it comes to their beauty care routine and is an important visual indicator that their hair is in good condition. Learn more about the characterisation of shiny hair and colour vibrancy, factors that can impact the visual appearance of our tresses and our unique methodology that can help to quantify these claims.Read more
The science of hair strength: the key to developing consumer relevant hair care formulations
The desire for strong, healthy hair transcends all hair types and consumer demographics, a sentiment which illustrates the inseparable link between these two attributes in the mind of consumers. Learn more about the science of hair strength, and how the efficacy of our innovative hair strengthening ingredients are validated to deliver consumer perceivable hair care formulations.Read more
Stay in touch!
Check out our YouTube channel ⬇
We're on TikTok!@katie_and_the_chemists | @crdbeautycrew
From GRWM to behind the scenes in the lab, stay up-to-date on all beauty and personal care trends. Join Katie and the beauty crew as they decode personal care ingredients and formulations.