Personal Care -

Your samples

  • No items in the basket
  • Add more products View basket View products to order samples

Remove from basket

Are you sure you want to remove from the sample cart?

Your Language

English 日本語 Português Español
Personal Care
Personal Care
  • Our Brands
    • Croda
      • About Croda  
      • Beauty Effects  
      • Beauty Formulation  
    • Crodarom
      • About Crodarom  
      • Be Actively Committed
        • Ethical Partnerships  
        • Local Sourcing  
        • Upcycling  
      • Crodarom Range  
      • Les Délices  
      • Phytolea Range  
      • Phytessence Range   
    • Sederma
      • About Sederma  
      • IRB by Sederma  
      • Be ACTIVEly Committed  
      • The Matrixyl® range  
      • Formulation Finder

        Formulation Finder

        Search our Formulation Finder for inspiration and guidance on how our products can help you deliver on trend, highly efficacious products to consumers.
        Visit here
  • Products and Applications
    • Product Finder
    • AP & Deo  
    • Bath & Shower  
    • Colour Cosmetics
      • Eyes & Cheeks  
      • Nails  
      • Face  
      • Lips  
    • Hair Care
      • Conditioners
        • Anti-Ageing  
        • Cleansing Conditioners  
        • Healthy Hair  
      • Shampoos
        • Sulphate-Free  
      • Styling
        • Curls  
        • Protection  
      • Hair Colour
        • Croda Plex  
        • Post-Colour  
      • Treatment  
    • Skin Care
      • Ageing Beautifully  
      • Body Care  
      • Effortless Cleansing  
      • Emolliency  
      • Facial Perfection  
      • Rheology Modifiers  
      • K Beauty  
      • Feel and Emulsification  
      • Pollution Defence  
      • Moisturising  
    • Sun Care
      • Beyond UV Protection  
      • Order Samples

        Order Samples

        Visit our Product Finder to view our full product range and order samples
        View products and order samples
  • Technical Library
    • Formulation Finder
    • Brochures  
    • Datasheets  
    • Product Overview Sheets  
    • Webinars  
    • Videos  
      • Power Hour

        Power Hour

        Find out about Croda's latest launches, innovative solutions and upcoming trends presented by our global team of experts from the Beauty and Personal Care market.
        Power Hour
  • Discovery Zone
    • Formulating For....
      • Hair Essentials
        • Hair Essentials for Africa - The Basics
          • Hair Essentials for Africa - Healthy Hair  
        • Formulating for African Hair  
      • Halal  
      • Skin Microbiome  
      • Sunscreens  
    • Technology Platforms
      • Botanical Extractions
        • Microwave Technology  
        • Eco-Sound Technology  
      • Biopolymers  
      • Plant Cell Culture  
      • Effect Pigments  
      • High Purity Natural Oils  
      • Lanolin  
      • Inorganic UV Filters
        • Inorganic UV Filters - FAQ  
      • Quaternary Conditioners  
      • Rheology Modifiers  
      • Emulsifiers  
      • Emollient Esters  
    • Trends
      • Consumers  
      • Beauty Market Trends  
      • Formulations  
      • Beauty Undefined
        • Perfect Body Mousse  
        • Hydrating Green Caviar Jelly Orbs  
        • Three Steps to Happy Hands  
        • Thermoreversible Gel Pack  
        • Solid Styling Balm  
        • Bouncy Eye Shimmer  
        • Nourishing Hair Block  
        • Shape and Play Cleansing Sand  
        • Clean Rejuvenating Blur  
        • Fresh Burst Face Cream  
        • Gentle Cleansing Gum  
    • Events
      • Sustainability Digital Conference  
      • Power Hour
        • Power Hour Listen Again  
      • Sustainability

        Sustainability

        Sustainability is fundamental to who we are and what we do. It touches every area of our business: from the way we design our products and run our manufacturing sites, to the way we work with our suppliers and engage with our communities.
        Read more
  • Sustainability
    • Sustainable Product Innovation  
    • Sustainable Manufacturing
      • ECO Plant  
      • ECO Range  
    • Sustainable Sourcing
      • RSPO  
    • Sustainable Certifications and Standards
      • COSMOS  
      • ERI 360 label  
      • Technology Platforms

        Technology Platforms

        Learn more about our areas of expertise and how we can help you to become more knowledgeable.
        View our technology platforms
  • News
    • Business News  
    • Events  
    • Innovation  
    • Sustainability  
    • Trends  
      • Events

        Events

        We will be present at key industry events around the globe and invite you to come and see us.
        View our events calendar
  • Contact  
  1. Home
  2. News
  3. 2016
  4. 10
  5. Plex System Launched to Meet Growing Demand

News categories

  • Business News
  • Events
  • Innovation
  • Sustainability
  • Trends

Plex System Launched to Meet Growing Demand

Innovation, Trends
25 Oct 2016
Croda International Plc, the name behind high performance ingredients and technologies, today announces the launch of Croda Plex to meet the rapidly growing demand for bond multipliers – a new type of hair care offering.

Croda Plex is a newly developed system that defends against coloring and bleaching damage and improves integrity of damaged hair after it’s been treated. It was created to meet the rapidly growing consumer demand for bond multipliers – a recently established hair care offering that saw 525% sales growth between 2014 and 2015*.

Considered by many to be a revolutionary treatment, bond multipliers are designed to build hair bonds and improve hair integrity. The prospect of bond building has tremendous appeal because hair bonds are broken during the damaging bleaching and coloring process.

“Croda is committed to catering to evolving market needs. That’s why we created the Croda Plex system – because we wanted to help our customers meet the growing consumer demand for bond multipliers,” said Denise Costrini, Marketing Manager – Croda North America.

Croda’s new Plex system builds bonds and boasts unique heat-activated properties that increase hair integrity within the cortex and protect the cuticle during blow-drying.

After using the Croda Plex system and blow drying the hair, tests revealed that the Croda Plex system increased bond-building and increased hair integrity over a super-bleached control and versus the Commercial Plex benchmark. In salon tests, the Croda Plex system left hair feeling stronger after Step 1 and all wet attributes of the hair were rated favorably and comparably to a commercial Plex system after Step 2.

The Croda Plex system is powered by several high performance Croda ingredients, including:
  • Crodasone™ Cystine is a copolymer of the amino acid cysteine and a silane that covalently bonds to hair to impart conditioning benefits
  • Keravis™ is a powerful hair strengthening active that acts on all of the three fundamental parameters of hair strength: tensile properties, bending modulus and cuticle abrasion
  • Crodazosoft™ DBQ delivers superior softening, even on aged hair, while defending against cuticle abrasion and helping to protect artificial color

More information about Croda Plex, along with the system formulations, can be found on Croda’s website at www.crodapersonalcare.com.

*Kline and Company 2016


For more information, please use our online contact form.

Share this page

  • Click to print this page
  • LinkedIn
  • Facebook
  • Click to share this page on twitter
  • Click to email
    Email Address
    Are you human?
Product Finder Search our product database
MSDS Search for a material safety datasheet
Contact Us Contact your local office

Stay Connected

Croda & Crodarom
  • Personal Care on Instagram
  • Personal Care on LinkedIn
  • Personal Care on Twitter
  • Personal Care on YouTube
Sederma
  • Sederma on LinkedIn
  • Sederma on Twitter

Corporate

  • Products and markets
  • Where we operate
  • Current vacancies
  • Annual Report
  • Sustainability Reports
  • GRI Report
Visit our corporate site
© 2021 Croda International Plc
© 2021 Croda International Plc | Terms and Conditions | Privacy Policy | Accessibility statement

About cookies on this site
By continuing to use this website, you agree to the use of cookies. You can find out more details in our Privacy policy.