Unique Formulation a Finalist in 2019 CEW Beauty Awards

Croda International Plc, the name behind high-performance ingredients and technologies that are relied on by industries and consumers everywhere, is delighted to announce that they have been selected as a finalist for the 2019 CEW Beauty Awards, in the Supplier Award: Ingredients and Formulation category. This award recognises the most innovative ingredients and formulations of the year. The shortlisted Croda formulation is the novel ‘Shape and Play Cleansing Sand’. This playful exfoliating cleanser can be shaped and moulded before melting into a milky lotion when rinsed with water.

This unique formulation is the result of global collaboration between Croda formulators. The concept was an idea initially created in Croda India and then further developed and refined by colleagues in the United Kingdom to produce a final formulation that appeals to kids and adults of all ages.

Jolene Maloney, Marketing Coordinator, Croda Personal Care - Beauty Formulation commented, “Croda is continually seeking to innovate in our formulation development and encourage our global applications teams to develop stable, conceptual prototypes that are new, unique and push the boundaries of the imagination.  Our #BeautyUndefined program has led to the introduction of some of our most novel and innovative formulations.  It is at its most successful when instances like the ‘Shape and Play Cleansing Sand’ occur and true global collaboration takes place to bring an extraordinary formulation to fruition.”

Croda will showcase the ‘Shape and Play Cleansing Sand’ at the NYSCC Suppliers’ Day event, May 7th and 8th, in their booth #1148 and the Innovation Hub on the show floor with a presentation scheduled for May 8th at 12:15 pm in the Innovation Hub. The winning formulation will be announced at the NYSCC Awards Night on May 7, 2019, at Stage 48.