Jelly Textures are Gaining Momentum in Beauty and Personal Care

Texture plays a major role in the consumers' choice of personal care products. It is not only the way the product looks and feels, but it creates an experience.

According to Mintel, approximately 5% of Personal Care products launched between 2015 – 2018 have been gels/jelly products. These fun textures provide a joyful, tactile experience for the consumer.  It therefore comes as no surprise that this format has been on the rise not only in traditional bath & shower applications, but has also been gaining ground in skin care for the face and body. 

With the importance of differentiated texture unlikely to fade any time soon, it’s a key consideration for formulation development.

Did you know that our Formulation Finder can help you discover formulations by their texture, including jelly? Visit our Formulation Finder to view our jelly textures, and see what other interesting textures you can find.