Launches in the balm format are gaining momentum recently, after they've been out of the spotlight for some time! With their solid texture, they are an ideal format for many applications not traditionally considered in this form. And these go way beyond lip products! There has been a 28.4% increase in Personal Care launches with the word "balm" between 2014-2018 globally, as reported by Mintel.
According to a recent article in British Vogue, the sensorial experience associated with balms is so appealing because they literally melt into the skin, helping to cleanse without tugging or pulling, and provide instant cooling comfort
A first-class formulation that Croda can offer that meets this trend comes to us from Mexico and is called the Lemon Ice Makeup Remover Balm. This naturally inspired formulation provides mild cleansing with a luxurious sensorial feel and dazzling Moonshine pigments. Cristina Palacios, Applications Scientist who developed this product, says her inspiration for this formulation comes from the desire to help consumers feel relaxed and rejuvenated after a long day at work by easily removing make-up and leaving a fresh feeling to the skin.
We currently have 24 formulations in the Formulation Finder under the "balm" format! Visit our Formulation Finder to view the Lemon Ice Makeup Remover Balm and find other exciting formats that we can offer