Croda shares latest sustainable innovation insights to support independent beauty brands
EDISON, NJ (23 Aug 2019)
Croda International Plc, the name behind high performance ingredients and technologies for Personal Care, is harnessing its technical expertise in the beauty industry to communicate its latest knowledge on sustainable innovation with independent beauty brands.
Croda is pursuing its objective to make sustainability a point of difference by prioritizing its responsibility to pursue sustainable growth and make a positive contribution to people’s lives and the world they live in.
The long-standing beauty name is committed to sustainable innovation by applying smarter science to improve lives. Environmental, social and corporate governance is embedded throughout Croda, enabling the company to support and unite with independent beauty brands through its commitment of:
- Croda’s 10 Material Areas of Sustainability program
- Ingredient manufacturing from bio-based sources and renewable energy
- Supply chain integrity
- Eco-design utilising the 12 Principles of Green Chemistry
- Strong certification policy including ISO 9001, 14001 and EFfCI GMP quality standard, climate neutral manufacturing certification and USDA bio-preferred program
In recognition of the company's ongoing and influential sustainable innovation efforts, Croda has been ranked the 11th Most Sustainable International Company in 2019 by Barron’s, a leading source of financial news for the American Stock Exchange.
In July 2019, Croda also won the low carbon accolade at the Chemical Industry Awards. The award recognizes and celebrates Croda’s priority to ensure carbon management and sustainability are core components of the company’s strategy and decision making factors.
Adopting an industry leading position through its positively different approach, 61% of Croda’s raw materials were from biobased sources in 2018.
“Sustainability and ingredient integrity is at the forefront of sustainable innovation in today’s evolving beauty industry. There is now growing importance for brands to establish sustainable programs with their suppliers, whereby ingredient transparency is crucial,” explains Croda’s Donna Petretti.
Hailed as the beauty networking wishlist, Croda will also be attending Beauty and Money, on 26 September 2019 in New York. Donna Petretti, Marketing Manager for Personal Care at Croda will be speaking on Croda’s latest insights, what it means to be a sustainable brand in 2019, and the opportunities and challenges to consider to attain beauty business objectives.
“At Beauty & Money, we support the indie beauty brand journey from idea to scaling and growing as a mid-market brand and give companies the opportunity to unveil key areas of growth in the beauty industry,” revealed Katharina Rhomberg, Senior Marketing Manager, Kisaco Research.
“Solutions provider, Croda, is leading the beauty industry with its unwavering dedication to science, innovation and responsibility. Croda has partnered with, and supported, many independent beauty brands around the world with its Sederma and Crodarom brands, and we look forward to welcoming Croda's Donna Petretti as a speaker to hear how Croda is continuing to do so through its industry-leading approach and value services,” shared Rhomberg.
Commenting on the exciting additions to Beauty and Money 2019, Rhomberg explained: “This year, at our flagship event in New York, we have expanded the scope beyond investment and discuss key business areas in which building the right relationships can really help to drive a brand forward. Our dual-stream ‘Secret to Success’ educational series concentrates on overcoming some of the reasons why start-ups fail and brands don’t scale with priceless advice from some of the best in the industry.”
Hear Donna Petretti’s insights on how to reach, and communicate with, your target customers at Beauty and Money on 26 September 2019.