Meet the Trend – ‘Classic Blue’: Colour of the Year 2020

Trends

5 Feb 2020

Pantone® represent the leading colour matching system and are experts in how colour influences design and consumerism. Their Colour of the Year affects purchasing decisions and product development in a wide range of industries from fashion, home furnishing and cosmetics to packaging and graphic design.

‘Classic Blue’ 19-4052 has been selected as Pantone’s Colour of the Year for 2020 and is designed to be a thought provoking colour that encourages us to look beyond the obvious and expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication. Pantone’s annual Colour of the Year is no longer described simply as a tone and the Colour Institute has decided to characterize it with additional sensory experiences, describing Classic Blue as having a velvety texture with a salty, earthy scent like the ocean.
Croda has taken inspiration from this year’s Colour of the Year to create a selection of Colour Cosmetic formulations to meet all your blue needs, from a Cosmic Glaze Blue Lip Topper to a Starstruck Holographic Blue Hair Mousse.

To read more about this trend and see the range of blue formulations, download the trend presentation Here.

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