Global speciality chemical company Croda, is delighted to unveil KeraMatch V, which is the very latest innovation in their hair care ingredient portfolio. KeraMatch V is a vegan suitable*, plant-based alternative to traditional animal-derived keratin. It has been specifically designed to replicate the performance and functional benefits of an animal-derived keratin hydrolysate, improving the overall condition of damaged hair.
As consumers become more conscious about their impact on the planet, plant-based lifestyles are continuing to become increasingly popular. Over recent years, the personal care industry has experienced exponential growth in the number of product launches with a vegan, or non-animal derived, claim across all categories. Consumers are looking to find beauty products that match with their personal values and beliefs, hence the growing need for viable alternatives to traditionally animal-derived ingredients.
KeraMatch V is a plant-derived protein blend with an optimised amino acid profile that closely matches that of an animal-derived hydrolysed keratin. The performance testing of KeraMatch V showcased excellent consumer perceivable improvements in the sensory attributes of damaged hair with significant improvements in tensile strength, offering a truly viable alternative to animal-derived keratin.
* can be considered to be generally suitable for vegan; however, as there is no single agreed definition nor a standard, global certification, if you are interested in making a vegan claim, please request our Vegan Suitability statement for specifics on this product and compare to the certification(s) you are seeking to meet.
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