Croda has created a brand-new presentation and webinar that explores the origins and culture behind facial coverings and how modern society, and social media have reacted to the wearing of masks in response to COVID-19. It also looks at how the more widespread use of face masks is impacting the beauty industry, and how consumers are adapting their behaviours in these unusual times. Croda has identified three future beauty trends that have emerged as a result of facial coverings quickly becoming the ‘new normal’ and offers solutions to meet these trends and evolving consumer needs.
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