Press Release: November 3rd 2020
For Immediate Release
The launch of our new campaign ‘Simple as That’ was initially set for April 2020, but it has been postponed after months of development.
Among what was planned and what happened, the covid-19 pandemic set in and forced not only us as a company, but the industry as a whole to rethink marketing, sales, R&D and logistics planning.
But Croda has quickly adapted to this new reality and promoted the Health and Wellness concept, seeking to cater for the demand for sanitising and moisturising products needed both in a global setting and in Latin America.
In a way, the delay in the Simple as That campaign launch ended up reinforcing that it would arrive at the right time in the market.
The campaign now addresses the needs and desires of a new consumer, needs and desires that have grown throughout 2020 because of the duty to stay at home, such as the need for self-care rituals, for going back to basics, for simpler, more natural solutions.
There is a growing demand that has accelerated for products that use sustainable resources, generating less and less environmental impact. The search for minimalist and sustainable products is the new reality and the idea that these are niche products is already out of date.
“Croda’s global purpose comprises of attending these new consumer demands, whether in the pursuit for more natural and sustainable products along the whole supply chain or the ingredient choice, promoting a Positive Impact on Climate, Land and People. That is why the concept Simple as That clarifies that Croda brings solutions by constantly investing in innovation and new technologies, delivering the simple and functional to our clients, without loosing sight of the respect for the environment and the diversity” says Paulo Sevilha, Head of Marketing and Sales in Latin America.
On the Simple as That landing page you can access a vast portfolio of minimalist formulations and active ingredients as well as Go Green, the green product finder that classifies products according to the green credentials such as certifications, biodegradability, origin, and others. There is also a guide available for download with products that are in line with the Clean Beauty movement, among other novelties.
Access the Simple as That page and learn more about the concept and Croda solutions.
For more information:
Sandra Bichuette – Latam Marketing Communications Coordinator