Happy HandsIt has been a tough year for our hands. With frequent washing and sanitisation, they start to show signs of dryness and irritation, and the cracked skin may provide an entry point for germs and viruses. This has highlighted just how important it is to take care of our hands, with 44% of consumers using a hand care product at least once per day (Euromonitor).
Meet the trend with Croda’s Three Easy Steps to Happy Hands, a simple three step routine (wash, care and treat) that incorporates innovative formulations with exciting and effective ingredients.
Hair at HomeSalon closures have forced consumers to rethink their hair looks. The time at home and reduced socialising has encouraged some people to embrace their grey or just let their hair grow. Others have experimented with new bold colour and cuts, knowing that if anything goes wrong they will have time to grow them out before anyone sees. Searches for ‘home haircut’ are up by 417% on Pinterest (Mintel).
Meet the trend with our hair colour formulations or watch our Power Hour: At Home Hair Colour webinar for more information.
Influenced by a better understanding of the skin microbiome and wellness trends, consumers are also putting more focus into scalp care. Stressful periods, such as those during the Covid-19 pandemic can cause increased sensitivity and redness of the scalp. This can lead to negative impacts on the look of the hair too.
Meet the trend with our range of scalp care formulations.
Skin care focus
Increased time at home and the mandatory wearing of face masks saw a rise in the use of facial skin care, particularly cleansing and moisturising products. Many consumers are suffering from irritation (particularly those with sensitive skin) and ‘maskne’, resulting in a need for at-home beauty treatments and products that focus on improving overall skin health. In a Mintel consumer survey, they found that 67% of women now use moisturiser (a 7% increase from 2019).
Meet the trend with our top 5 moisturising formulations, or explore the origins and culture behind facial coverings and take a look at how the widespread use of face masks is impacting the beauty industry in our Power Hour webinar here.
Eyes in the Spotlight
The mandatory wearing of face masks covering the lower half of our face have made eyes feel more prominent. Consumers are looking to care and protect the skin around this area, as well as experiment with statement eye looks. The increasing use of video calls have highlighted this further, as only bright and bold makeup can be seen virtually.
Meet the trend with the 4 new pigments we have just added to our Moonshine Ultra Effect Pigments range. Inspired by nature’s Aurora lights, they provide great colour coverage and shimmer.
Inclusive Hair Care
Empowered consumers are calling for greater representation and we have seen inclusivity become a must-have for brands in the personal care industry. As companies expand their product ranges to include consumers that have not previously been considered, they are required to meet their needs whilst also better reflecting their personal values on social, ethical and environmental issues.
Meet the trend with KeraMatch™ V, a protein blend derived from plant sources that has performance benefit data on Afro Textured hair curl type VII, North Asian and European hair.