Consumers are seeking opportunities to adapt their hair care regimes to incorporate more convenient and sustainable solutions, particularly those who have adopted intensive hair wash routines to combat scalp oiliness. With a growing consumer demand for time-saving solutions, coupled with an increasing awareness of the need to maintain scalp wellness and the impact scalp imbalances can have upon the hair, viable solutions to tackle oily scalps that will not compromise on the condition of the scalp or hair aesthetics are vital.
Nutrinvent Balance employs a novel encapsulation technology to ensure the targeted delivery and controlled release of actives onto the scalp and hair. Suitable for inclusion in a wide variety of hair care formulations, Nutrinvent Balance delivers instant sebum reduction on the scalp from the first application, ideal for consumers prone to scalp oiliness. With effects that continue to improve with repeated applications, consumers are offered an opportunity to adapt their usual hair wash routines, with consumer perceivable improvements in scalp oiliness and hair aesthetics, for hair that looks and feels cleaner for longer.
Aude Lemoine-Dessaint, Marketing Manager of Croda’s Beauty Effect business unit commented: “Every day at Croda, we are living our target to deliver ‘Smart Science to Improve Lives’. Nutrinvent Balance is no exception and helps to meet our Purpose, providing effects and convenience that consumers desire, whilst offering sustainable benefits – including vegan suitability, 98% natural content according to ISO 16128 and allowing the potential for carbon cover and water saving in use.”
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