As young children, we are told stories to stimulate our imagination and plunge us into fanciful dreams. These stories evoke powerful emotions in us that we carry through adulthood. As adults, they offer a moment of escape, relaxation or simply re-energise us. Storytelling also plays an important role in personal care products; it can trigger an emotional response which encourages consumers to discover new sensorial experiences and drives imaginative behaviour.

The use of botanicals and minerals in personal care products provides us with the opportunity to create enchanting stories around ancestral traditions and innovative concepts. Through the Crodarom range, we draw inspiration from unexpected places to create unique, trend-driven and innovative products that encompass a captivating story.