Cropeptide W offers water soluble wheat protein hydrolysate in a synergistic hydrating complex with wheat oligosaccharides. Its combination of film forming and moisturising properties make it an extremely functional active for the hair.
Vegetable sourced materials feature heavily within the ever growing 'natural' trend, but functional benefits remain a priority. Our diverse range of vegetable derived proteins, some derived from organically certified raw materials, deliver excellent efficacy as well as a 'natural' product positioning.
INCI name
Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Water (aqua)
Product details
Physical form at 25°C
- Liquid
Chemistry
- Proteins, amino acids & derivatives
Functions
- Effect ingredients
- Hair conditioning
Regional availability
- Asia
- Europe
- Latin America
- N America
Applications
- Bath, shower & soaps
- Antiperspirants & deodorants
- After sun
- Body care
- Eye colour
- Eye contour care
- Face / neck skin care
- Face colour
- Facial cleansers
- Hair colour
- Hair conditioners - rinse off
- Hair relaxing / permanent waves
- Lip care
- Lip colour
- Nail care & colour
- Shampoos
- Shaving / hair removal
- Styling
- Sun protection
- Tanning
Consumer benefit
- Hydrating / moisturising / nourishing
- Softness
Certifications and standards
- Halal
- ISO 16128 - derived natural
- Vegan suitable
Regional compliance
- IECIC
Ingredient origin
- Plant derived
Composition information
- EO/PO free
- EDTA free
- BHT / BHA free
% Natural origin content – ISO 16128
- 100
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