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Personal Care
Personal Care
Cropeptide™ W
Cropeptide W offers water soluble wheat protein hydrolysate in a synergistic hydrating complex with wheat oligosaccharides. Its combination of film forming and moisturising properties make it an extremely functional active for the hair. Vegetable sourced materials feature heavily within the ever growing 'natural' trend, but functional benefits remain a priority. Our diverse range of vegetable derived proteins, some derived from organically certified raw materials, deliver excellent efficacy as well as a 'natural' product positioning.

INCI name

Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Water (aqua)

Beauty and Personal Care at Croda showing girl with healthy hair and skin

Product details

Physical form at 25°C

  • Liquid


  • Proteins, amino acids & derivatives


  • Effect ingredients
  • Hair conditioning

Regional availability

  • Asia
  • Europe
  • Latin America
  • N America


  • Bath, shower & soaps
  • Antiperspirants & deodorants
  • After sun
  • Body care
  • Eye colour
  • Eye contour care
  • Face / neck skin care
  • Face colour
  • Facial cleansers
  • Hair colour
  • Hair conditioners - rinse off
  • Hair relaxing / permanent waves
  • Lip care
  • Lip colour
  • Nail care & colour
  • Shampoos
  • Shaving / hair removal
  • Styling
  • Sun protection
  • Tanning

Consumer benefit

  • Hydrating / moisturising / nourishing
  • Softness

Certifications and standards

  • Halal
  • ISO 16128 - derived natural
  • Vegan suitable

Regional compliance


Ingredient origin

  • Plant derived

Composition information

  • EO/PO free
  • EDTA free
  • BHT / BHA free

% Natural origin content – ISO 16128

  • 100
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