J-beauty is back in 2018, ready to overtake the K-beauty. Based on old Japanese beauty rituals, it mixes science and nature to reach a minimalist, subtle and elegant beauty through hydration. Originally found in South East Asia, green caviar is one of the life secrets of the inhabitants of Okinawa called “the longevity island”. Sustainably sourced in Philippines, Crodarom has developed a reliable win-win partnership with its supplier. This remineralising pearl of algae is the perfect ally to bring hydration while limiting the water loss due to its hygroscopic qualities. Indeed it has been proven that, at 3%, Crodarom Green Caviar increases significantly skin hydration versus placebo and thus helps the skin to fight against dehydration all day long.