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Personal Care
ChromaPur™ CV7
Developed from a patented technology, ChromaPur CV7 is a high quality spheroidal cellulose powder with a unique surface structure and morphology providing exceptional sensory and optical benefits. Derived from upcycled black spruce and made from an environmentally friendly process, ChromaPur CV7 is also 100% natural, vegan, readily biodegradable and COSMOS approved. Due to its unique profile and properties, ChromaPur CV7 offers a sustainable and functional alternative to plastic microbeads in skin care and colour cosmetics.

INCI name

Cellulose

ChromaPur CV7
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Product details

Physical form at 25°C

  • Powder

Chemistry

  • Microspheres

Functions

  • Skin conditioning
  • Effect ingredients

Regional availability

  • Asia
  • Europe
  • Latin America
  • N America

Applications

  • Body care
  • Eye colour
  • Eye contour care
  • Face / neck skin care
  • Face colour
  • Leg care
  • Lip colour
  • Sun protection

Consumer benefit

  • Ageing
  • Smoothing
  • Oily / combination skin
  • Radiance

Certifications and standards

  • Halal
  • COSMOS natural approved
  • ISO 16128 - derived natural
  • Vegan suitable

Regional compliance

  • IECIC

Ingredient origin

  • Plant derived

Composition information

  • Preservative free

% Natural origin content – ISO 16128

  • 100

Biodegradability

  • Readily biodegradable

Typicals

Property Units Value
% Actives Login
% Solids Login
Preservative Login

Formulations

Naturally Boosted - Blurring Stick

Get an instant healthy-looking appearance with this more than 90% derived natural (according to ISO 16128) blurring stick. Easy to use on the go, this solid stick improves skin texture, no matter what skin type or ages. ChromaPur™ CV7 immediately blurs skin's imperfections, including fine lines and...

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Naturally Boosted - Chestnut Brown Rich Eyeshadow

Achieve a rich, intense eye colour with a boost from nature. This chestnut inspired hue is a make-up staple. It suits every skin tone and every eye colour. Plus, it has the flexibility to create either smoldering or subtle looks. This beautiful brown shade is given a rich colour boost by ChromaPur™...

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Naturally Boosted - Rich Peach Nude Lipstick

Give your lips a natural boost with this moisturising lipstick in a rich peachy nude colour. Super Sterol EsterTM replenishes the skin lipid barrier to moisturise, nourish and condition your lips whilst MaxiLip™, a lip-firming active, delivers a moisturising and firming effect to make your lips...

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Green Clay Eyeshadow

This formulation is a talc-free eyeshadow containing Green Clay. Developed from a patented technology, ChromaPur™CV7 are high quality spheroidal cellulose powders with a unique surface structure and morphology, enabling them to provide exceptional sensory and optical benefits, including a...

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New

Jewel Loose Powder Foundation

Developed from a patented technology, ChromaPur CV7 is a high quality spheroidal cellulose powder with a unique surface structure and morphology providing exceptional sensory and optical benefits. Derived from upcycled black spruce and made from an environmentally friendly process, ChromaPurTM CV7...

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