Chinese consumers have difficulties finding beauty products reducing the skin discomfort caused by sensitive skin, an increasingly common phenomenon due to modern life conditions. To meet their expectations, they need to be scientifically tested, with more natural and more effective ingredients and dedicated to Asian skin. Sensitive skin alters the essential barrier role of the skin, whose homeostasis is fundamental to its function as a shield against external aggressions. When the balance of the skin is impacted, it can then no longer protect the organism and skin becomes irritated and uncomfortable. To address sensitive skin, Chinese consumers naturally trust traditional Chinese medicine, which is based on the belief that all organs are connected by a flow of vital energy circulating through our body. It keeps us physically, mentally, emotionally and even spiritually healthy. When this energy gets unbalanced, body is unhealthy and skin issues appear. Traditional Chinese medicine approach to skin care advocates for the stimulation of the body’s own restorative mechanisms with prescriptions. To restore the body’s balance, these herbal remedies use combinations of plants instead of relying on a single herb. PhytAura™ is an innovative active ingredient, based on the synergy of 4 plants taken from an ancestral prescription: skullcap root, liquorice root, peony root and jujube fruit. Its optimised manufacturing process combines heritage and modern science.
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